Social Media

MOS SEO Services: Blog

Facebook News Feed Update to Crush Click-baiting Headlines

Posted by on September 15, 2014

Facebook rolled out a major News Feed update to reduce click-baiting headlines and ensure that users see links that are in the “best format”. The prime aim of these updates is to help users find the most interesting and relevant posts and links from publishers and filter out stories that are spammy. The changes are quite helpful for users, but …

Google Stops Showing Authorship – How to Improve Search Results

Posted by on September 12, 2014

On August 29th, Google’s John Mueller confirmed that the Authorship information will be completely removed from the search results. This follows the removal of Authorship photos in June. Businesses focused on strategies to optimize search results immediately took note of this development as authorship had made their content authoritative. Now, authorship information is no longer available. So it’s time to …

Brand Marketing Easier with Instagram’s New Business Tools

Posted by on September 11, 2014

This August, Instagram announced a new suite of business tools for effective brand marketing. As per their announcement, these tools will help brands better understand the performance of their paid and organic content on the popular photo sharing site. If the brands have more insight into how people engage with or respond to their photos and videos, they can develop …

Social Media Event Marketing and Ice Bucket Challenge

Posted by on September 9, 2014

The tactic of using social media for event marketing has gone to a new level with ALS Ice Bucket Challenge. The campaign was launched to raise awareness for Amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease. Participants had to either pour a bucket full of ice cold water on their heads and post the video on social media and donate …

Smart Lists for Remarketing in Google Analytics

Posted by on September 5, 2014

The Google Analytics team recently announced the launch of Smart Lists, a new remarketing list type for marketers. Remarketing with Google Analytics allows online marketers to follow up with the people who have visited their website and provide ad content specifically targeted to the interests they have shown during those visits. For example, if the visitors did add some items …

Google Warns Smartphone Users on Non-Functional Web Pages

Posted by on September 3, 2014

Smartphone users browsing the Internet face problems when certain websites require browser technologies not supported on their device. When users try to access such web pages, the browser will show up a blank space or a page with incomplete content. Google has now added on a feature that can identify websites that will not run properly on some mobile browsers …

New Google Analytics Tools and Features for E-Commerce Websites

Posted by on September 1, 2014

Google announced new analytics tools and features for e-commerce websites at the recent 2014 Google Analytics Summit. Developing an e-commerce website and maintaining it can be a nail-biting experience for marketers today as it involves many challenges. New ecommerce trends encompass mobile optimization and personalization, and providing suitable options that require less browsing, low latency, higher availability, and an enhanced …

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