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Docker Containers Improve App Development Possibilities

Docker Containers Improve App Development Possibilities

It wouldn’t be far-fetched to say that this is the age of application development. It’s a world of exciting opportunities for developers, and one of them is named “Docker.” Why Docker Is a Boon for Application Development Docker containers became a sensation in no time. For the uninitiated, Docker is a company that has created … Continue reading Docker Containers Improve App Development Possibilities

Will Outsourcing Content Writing Work for You

Will Outsourcing Content Writing Work for You

Businesses think of outsourcing content writing at some point of time, though the mode of outsourcing varies. Many carry out content marketing in-house, though, and others are in a state of dilemma whether to outsource or not. You do know that content relevance and quality are most important for Google’s algorithms. With user-friendliness and mobile-friendliness … Continue reading Will Outsourcing Content Writing Work for You

Does Outsourcing Social Media Work?

Does Outsourcing Social Media Work?

Should social media marketing be outsourced? These days when almost anything is outsourced – customer support, back office, SEO and content writing, surely social media could too? But could something as personal and spontaneous as social networking ever be outsourced? Well, it can! But it ultimately depends on what your strategy and objectives are. Points … Continue reading Does Outsourcing Social Media Work?

Creating E-mail Campaigns for Mobile Users

Creating E-mail Campaigns for Mobile Users

With the increased and more frequent use of smartphones and tablets, it’s important for businesses to create effective e-mail marketing messages for mobile users. For most businesses, e-mail campaigns are a popular option to keep in touch with and maintain relationships with their customers. The technique can be quite effective to attract customers’ attention even … Continue reading Creating E-mail Campaigns for Mobile Users

Mobile E-commerce

Mobile E-commerce to Hit All Time High – Finds Study

Mobile e-commerce is becoming an important channel of retail for various businesses. Mobile devices such as smartphones and tablets are changing e-commerce, and the many creative and useful mobile apps available now encourage the new trend. Mobile E-commerce Grabs Big Chunk of Online Retail According to the latest data by Critea, the U.S. mobile shopping … Continue reading Mobile E-commerce to Hit All Time High – Finds Study

Study Proves That Customer Communication via Mobile Messaging Is Welcomed

Study Proves That Customer Communication via Mobile Messaging Is Welcomed

One of the major areas of focus for mobile application development is offering mobile messaging services. Text messaging can actually help businesses communicate with their customers better. Customers do own smartphones, and messages to these devices are almost always seen promptly. This kind of removes the delay factor and is therefore appropriate for all kinds … Continue reading Study Proves That Customer Communication via Mobile Messaging Is Welcomed

How to Help Bing Choose Your Title for a Query

How to Help Bing Choose Your Title for a Query

Search engines work by crawling and building an index, and providing users with answers by evaluating relevancy and serving results. Search engine robots use links to identify pages and so title tag optimization plays an important role in improving a website’s SERP rankings. However, Bing sometimes serves titles that are very different to a website … Continue reading How to Help Bing Choose Your Title for a Query

Bing’s New Search Model Enhances Engagement with Mobile APP Content

Bing’s New Search Model Enhances Engagement with Mobile APP Content

Bing has launched a new search model that will allow users to find mobile app content on its search engine. Typically, mobile app content is not crawlable, searchable, or indexable outside the app. Though Google has introduced mobile app indexing, it is limited to only Android apps. Bing is building up a massive index of … Continue reading Bing’s New Search Model Enhances Engagement with Mobile APP Content

Look Out for Tweets about Your Business, Respond Fast

Look Out for Tweets about Your Business, Respond Fast

You never know how Twitter would suddenly bring you new customers, just out of the box. It isn’t just a text sending network with limited scope but something that offers unique opportunities for customer interaction and, as a result, marketing. Now we aren’t making an educated guess here based on what we know of Twitter’s … Continue reading Look Out for Tweets about Your Business, Respond Fast

Website Call Conversions to Track Click-through from AdWords

Website Call Conversions to Track Click-through from AdWords

Google AdWords launched website call conversions in August to identify and measure or track calls from your business website that happen after an ad click. Though AdWords offers several features such as click-to-call ads, call metrics, and calls as conversions to provide information about mobile searchers who called a business from search ads, there was … Continue reading Website Call Conversions to Track Click-through from AdWords