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MOS SEO Services: Blog

Creating E-mail Campaigns for Mobile Users

Creating E-mail Campaigns for Mobile Users

With the increased and more frequent use of smartphones and tablets, it’s important for businesses to create effective e-mail marketing messages for mobile users. For most businesses, e-mail campaigns are a popular option to keep in touch with and maintain relationships with their customers. The technique can be quite effective to attract customers’ attention even … Continue reading Creating E-mail Campaigns for Mobile Users

Mobile E-commerce

Mobile E-commerce to Hit All Time High – Finds Study

Mobile e-commerce is becoming an important channel of retail for various businesses. Mobile devices such as smartphones and tablets are changing e-commerce, and the many creative and useful mobile apps available now encourage the new trend. Mobile E-commerce Grabs Big Chunk of Online Retail According to the latest data by Critea, the U.S. mobile shopping … Continue reading Mobile E-commerce to Hit All Time High – Finds Study

Study Proves That Customer Communication via Mobile Messaging Is Welcomed

Study Proves That Customer Communication via Mobile Messaging Is Welcomed

One of the major areas of focus for mobile application development is offering mobile messaging services. Text messaging can actually help businesses communicate with their customers better. Customers do own smartphones, and messages to these devices are almost always seen promptly. This kind of removes the delay factor and is therefore appropriate for all kinds … Continue reading Study Proves That Customer Communication via Mobile Messaging Is Welcomed

How to Help Bing Choose Your Title for a Query

How to Help Bing Choose Your Title for a Query

Search engines work by crawling and building an index, and providing users with answers by evaluating relevancy and serving results. Search engine robots use links to identify pages and so title tag optimization plays an important role in improving a website’s SERP rankings. However, Bing sometimes serves titles that are very different to a website … Continue reading How to Help Bing Choose Your Title for a Query

Bing’s New Search Model Enhances Engagement with Mobile APP Content

Bing’s New Search Model Enhances Engagement with Mobile APP Content

Bing has launched a new search model that will allow users to find mobile app content on its search engine. Typically, mobile app content is not crawlable, searchable, or indexable outside the app. Though Google has introduced mobile app indexing, it is limited to only Android apps. Bing is building up a massive index of … Continue reading Bing’s New Search Model Enhances Engagement with Mobile APP Content

Look Out for Tweets about Your Business, Respond Fast

Look Out for Tweets about Your Business, Respond Fast

You never know how Twitter would suddenly bring you new customers, just out of the box. It isn’t just a text sending network with limited scope but something that offers unique opportunities for customer interaction and, as a result, marketing. Now we aren’t making an educated guess here based on what we know of Twitter’s … Continue reading Look Out for Tweets about Your Business, Respond Fast

Website Call Conversions to Track Click-through from AdWords

Website Call Conversions to Track Click-through from AdWords

Google AdWords launched website call conversions in August to identify and measure or track calls from your business website that happen after an ad click. Though AdWords offers several features such as click-to-call ads, call metrics, and calls as conversions to provide information about mobile searchers who called a business from search ads, there was … Continue reading Website Call Conversions to Track Click-through from AdWords

Long Tail Keywords Can Also Serve SEO Purposes

Long Tail Keywords Can Also Serve SEO Purposes

When it comes to keyword research, majority of the search queries are one-word or two-word queries and we choose those keywords that attract high traffic and are competitive to target potential customers to a product or a service. However, users also type search queries such as “what are the benefits of eating almonds” or “how … Continue reading Long Tail Keywords Can Also Serve SEO Purposes

Link Building Demands Intelligent Research

Link Building Demands Intelligent Research

Link building is one of the most crucial SEO techniques today. You would tend to think that all that’s needed to make your link building campaign succeed is creating good content and building outreach – both of which can be time consuming – but experience is proving that there’s something else that’s more important. That … Continue reading Link Building Demands Intelligent Research