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Mobile Ad Engagement Up Among Mobile Shoppers

Posted by on August 29, 2014

The 3rd Annual U.S. Mobile Path-to-Purchase Study released by xAd (a leading global location ad platform) and Telmetrics (the leading call measurement technology provider) at the end of July revealed mobile ad engagement has increased dramatically among mobile shoppers since 2013. About 50 percent of the 6,000 U.S. smart device (smartphones and tablets) users surveyed said mobile ads were informative …

Google Launches News Publication Center to Boost Discovery

Posted by on August 27, 2014

Unlike other sites, it requires more time and effort to manage and maintain news websites that compete for the top spot in the ‘News’ section of Google Search. Google, the search engine giant has now launched the News Publisher Center that ensures sure visibility to your great content. This web tool also makes it possible for publishers to quickly and easily update information about their news source.

Google Refreshes Chrome 36 for Desktop and Android

Posted by on August 25, 2014

Google released Chrome version 36 (36.0.1985.125) this July for desktop and Android platforms. The new version comes with a number of additions, improvements, bug fixes and performance tweaks. The desktop version is for Windows, Mac and Linux and it is possible to update to this version using the browser’s built-in silent updater or download directly from Chrome site. Chrome 36 …

Amazon Dynamic Pricing Strategies Reach New All-Time High

Posted by on August 22, 2014

There is no doubt that Amazon is the world’s leading e-commerce company. However, customers, competitors and industry watchers were surprised at the company’s aggressive dynamic pricing strategies in April. A report published by price intelligence firm 360pi Corporation revealed that the e-commerce giant altered the price of a wireless router eight times on a single day (April 29th, 2014). The …

What’s New in Google Keyword Planner Tool?

Posted by on August 20, 2014

Online advertisers use Google’s Keyword Planner mainly for two purposes – to research keywords and get historical statistics and traffic estimates. To be more specific, they make use of this tool to find keywords for a new campaign or additional keywords for an existing campaign and utilize statistics such as search volume to determine which keywords are best for the …

Google Search Result Pages See Critical Changes in June-July

Posted by on August 18, 2014

Google’s Search Engine Result Pages (SERP) literally saw a revamp in June-July, which can be explained by major shake-ups. Moz has reported on these crucial changes along with supporting statistics. To optimize search results, online marketers need to understand the key changes that affected SERPs. We take a look at these changes and how you should deal with them …

Why E-mail Marketing Can be More Effective than SMM

Posted by on August 16, 2014

With the proliferation of social networks, online marketers are increasingly investing in marketing campaigns on prominent platforms such as Facebook, Twitter, Google Plus, Pinterest, and more. Most of these sites offer several effective marketing solutions (for instance, Promoted Page, Promoted Tweets, Rich Pins) and are coming up with newer solutions. Will these reduce the importance of e-mail marketing campaigns? …

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