Social Media

MOS SEO Services: Blog

Things You Should Know About Using Google’s Disavow Tool

Posted by on April 16, 2014 | No Comments

Many websites suffered when Google’s Penguin unleashed its wrath on low quality inbound links. Cleaning up as many bad links as you can from your site is necessary to boost your search engine optimization efforts. Google’s Disavow tool allows you to remove those Spammy links, but you need to use it effectively if you want it to work. Google’s Eric …

Make Most of Social Media Marketing or You Might Get Left Behind

Posted by on April 14, 2014 | No Comments

A survey of 328 marketing professionals by Decipher on behalf of the Word of Mouth Marketing Association and the American Marketing Association reported that seven out of ten marketers were expected to increase their spending on social media in 2014. However, BRANDfog’s 2013 CEO Social Media Survey revealed that many CEOs/CMOs are not ready to adopt social channels for marketing …

Twitter Acquires Cover and Extends Mobile Marketing Capabilities

Posted by on April 11, 2014 | No Comments

Twitter was recently in the news when it acquired two companies in Europe to strengthen its ‘social TV’ efforts. The microblogging company has done it again by acquiring Cover, an Android lock screen app. This acquisition shows that Twitter is serious about extending its mobile marketing capabilities. Cover shows up six apps on Android phone’s lockscreen that displays apps when …

Latest Trends in Job Market and the Role of SEO

Posted by on April 9, 2014 | No Comments

Millions of candidates use search engines to find an appropriate job which makes search engine optimization strategies extremely relevant for HR professionals to target prospective candidates to their job postings or career pages. However, in order to apply the right strategy, it is quite important to understand the current scenario prevailing in the job market. In an interview, Julie …

How to Make Video Marketing Work for Your Business

Posted by on April 7, 2014 | No Comments

It is a no-brainer that videos convey messages more effectively than text ever could, which is why video marketing is being employed by businesses across the various social networks. They’re the ones that get shared and keep trending the most. It seems a pretty straightforward thing to do – post a video and then watch the results. But it doesn’t …

Methods to Measure Social Media ROI

Posted by on April 4, 2014 | No Comments

According to a February 2012 survey of 329 senior executives in North America by the management and digital consulting firm PulsePoint Group and the Economist Intelligence Unit, those who had invested in social media saw Return on Investment (ROI) that was more than four times than that of the companies with little or no social media presence. However, half of …

How to Quickly Track Your LinkedIn Status Message Outreach

Posted by on April 2, 2014 | No Comments

Ever since LinkedIn removed the option that shows historic activities on profiles in November 2013, it has become quite difficult to dig out past LinkedIn activities. The major setback is that is that it has become difficult to see the impact of your LinkedIn status messages on your connections, audience and associated engagement. Status messages are useful to grow your …

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