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Google’s Crackdown on Doorway Page Campaigns

Posted by on April 24, 2015
Prity Dinesh

As a part of minimizing the impact of webspam, Google is introducing a new update to crackdown on doorway campaigns – a move that alerts you to pay more attention to website design and optimization. These campaigns appear as pages on a site, as a number of domains or a combination thereof. The search engine […]

Don’t Fall Prey to Google’s April 21 Mobile-Friendly Update

Posted by on April 21, 2015
Monica Barber

If you’re wondering whether Google’s April 21 mobile-friendly update, also called ‘mobilegeddon’ could harm the fortunes of your site, you aren’t the only one. There are many others that could be affected, and we aren’t talking about relatively small and insignificant websites but some of the most reputed ones out there including Kellogg’s UK, the official websites of the European Union and British Monarchy […]

April 21 Mobile friendly Update

Create a Fresh Approach to Local SEO for better Results

Posted by on April 20, 2015
Rajeev Rajagopal

Local SEO has transformed through the years, and mastery of it in 2015 requires really intelligent techniques, particularly with Google’s recent Pigeon launch. That may perhaps require unlearning some stuff. Visibility, Not Just Rankings Rather than being obsessed with rankings, get obsessed with visibility. Aren’t both the same? Well, not exactly. Let’s imagine your business […]

Google Diversifies Google+ Features into Distinct Services

Posted by on April 13, 2015
Prity Dinesh

The rumors did prove to be true. Google had revealed in early March 2015 that it is dividing its social media platform Google+ into separate services, primarily Google Streams and Google Photos. The reason isn’t hard to see. Google+ Reacts to Lack of Success It is a known fact that Google+ has not witnessed much […]

Optimizing Site Content – the Best Strategy to Gain SEO Benefits

Posted by on April 10, 2015
Monica Barber

Achieving valuable benefits from your marketing campaigns is difficult without effective search engine optimization (SEO). Major search engines such as Google and Yahoo consider content as a very important factor when ranking websites. The more freshness in the content, the higher will be the ranking. Many content marketing experts say that visual content (content with […]

Gear Up for Google’s Upcoming Mobile-friendly Algorithm

Posted by on April 9, 2015
Rajeev Rajagopal

As more people use mobile devices to access the internet, Google is adapting its algorithms to these usage patterns. The most significant change is the upcoming mobile-friendly algorithm. From April 21, the search engine giant will count mobile-friendliness as a ranking signal. The announcement came this February along with the declaration of using information from […]

Content Marketing: Upgrade Your Strategy Today

Posted by on April 7, 2015
Prity Dinesh

Content marketing is considered one of the best marketing methods, though it can be tough, time-consuming and even expensive at times. Most companies are in fact looking to improve their content marketing strategy. Though it is not simple, it will definitely pay off. You should work towards creating significant and relevant content. There are simple […]

Social Media: The New Seller

Posted by on April 1, 2015
Monica Barber

To define social media, it is any social interaction between people in which they share or exchange information in online communities and other networks. Experts define social media as a group of applications based on internet that build on ideological and tech foundations of web 2.0 allowing the creation and exchange of content generated by […]

Social Media and Content Marketing – How They are Related

Posted by on March 30, 2015
Rajeev Rajagopal

The Facebook campaign on half-off online pizza orders promoted by Domino’s Pizza, the leading pizza delivery company on Global Domino’s Day made 542,000 people click on local ordering sites and it resulted in record-breaking online sales in the U.S. Social media can indeed be used as a powerful business tool. But, if you think that […]

Why Being Mobile Matters

Posted by on March 27, 2015
Prity Dinesh

Given the phenomenal rise in the number of smartphone and tablet and other mobile device users, it is obvious that businesses should ensure that their websites are fully optimized for mobile usage. More than one-quarter of web searches globally are conducted on a mobile device. Smartphone users are engaging with mobile websites and apps when […]

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