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In-stream Video and Image Previews with Twitter Apps to Promote Visual Content on Twitter

Posted by on December 22, 2014

In October 2013 Twitter introduced an update for its iOS, Android and web apps, that adds in-stream video and image previews to the main feeds. Previously, users had to tap on links for images via Twitter or videos via Vine. Right now, you can see the previews for Twitter photos and Vine videos in the […]


Google’s ‘Mobile-Friendly’ Label is Here, What About Your Mobile SEO Strategies?

Posted by on December 19, 2014

On November 18, Google made the announcement that they are adding a ‘mobile friendly’ label to their mobile search results. You should definitely refine your mobile optimization strategies to welcome this change since new features with search results always challenge the effectiveness of existing optimization strategies. However, the main highlight of this new feature is […]


Mobile Advertising – Its Relevance in the Current Business Scenario

Posted by on December 17, 2014

In the early days, there were only limited means to send your message across to your loved ones. In those days when the telephone and internet were things no one knew about, handwritten messages were the only means to reach someone and that too took a very long time to reach the desired person. After […]


Stanford Researchers Discover Method to Predict Which Photos will be Shared on Facebook

Posted by on December 15, 2014

Researchers at Stanford University have found a new way to predict the popularity of a photo on Facebook by analyzing how fast that photo is shared. In the opinion of researchers it was not sure whether information cascades (photos or videos being shared multiple times) could be predicted since they occur very rarely. As per […]


Nofollow Links Also Make a Difference

Posted by on December 12, 2014

If you own a business website or operate a blog for fun, the thing that keeps you motivated to do better is how many people view it and like it. After all, every endeavour in this world is generally done to gain someone’s approval. In this huge world of web platforms, gaining approval comes in […]


Google Rolls Out ‘Estimated Total Conversions’

Posted by on December 10, 2014

The Google’s AdWords tool allows businesses to estimate their ad performance based on specific keywords and Quality Score. It can help them quickly understand the relevancy of single search terms and also whole product categories and brands. Google’s Adwords bid simulator tool collects and evaluates data from ad auctions on the search engine during the […]


Learn About Viral Campaigns from the “Alex from Target” Example

Posted by on December 8, 2014

Viral campaigns could be more effective than open marketing campaigns that are more expensive to carry out. If your brand is low on exposure or popularity with the resultant effect on sales, there’s nothing like a viral marketing exercise to breathe new life into your business. The department store chain Target is now realizing the […]



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