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SEO and Google Plus Marketing

SEO and Google Plus Marketing

The days of advertisement through costly means of yellow pages and telemarketing are behind us. Social media networks have become significant as marketing platforms for your products/services. Google Plus is one such venue to promote your business; it provides a direct gateway to advance your business through search engine optimization or SEO, a practice that … Continue reading SEO and Google Plus Marketing

YouTube Evolves Cards from Annotations

YouTube Evolves Cards from Annotations

The mobile user experience has taken precedence over the laptop or desktop appearance for a major social media site – YouTube. It has introduced “cards” with the eventual objective of replacing the annotations feature since annotations don’t work on mobile phones. Annotations and Cards Annotations enable video creators to create text overlays for their videos. … Continue reading YouTube Evolves Cards from Annotations

Mobile Implementation Flaws Affect Smartphone Traffic

Mobile Implementation Flaws Affect Smartphone Traffic

The 2014 BrightEdge Mobile Share Report reveals even though mobile devices such as smartphones and tablets will soon constitute half of web activity, mobile websites are not optimized well enough to capture that opportunity. It says one in four mobile sites have flaws, which lead to a big loss in smartphone traffic. Due to implementation … Continue reading Mobile Implementation Flaws Affect Smartphone Traffic

Bing Crosses Major Search Milestone as It Keeps Growing

Bing Crosses Major Search Milestone as It Keeps Growing

In its competition with Google, Microsoft’s Bing has reached a major milestone – accounting for 20% of US search market share as per the findings of comScore. In other words, 1 out of 5 searches in the US are carried out on Microsoft’s search engine. It’s the first time in its 15-year history that Bing … Continue reading Bing Crosses Major Search Milestone as It Keeps Growing

Getting Competitive Link Data to Work for You

Getting Competitive Link Data to Work for You

With the ever changing SEO scenario, it would be foolish to continue with conventional strategies that once used to work. For instance, single keyword targeting and the use of the same keyword-rich anchor text every time are two outdated strategies that need to be avoided. Evolution is the key to success. Remember, you need strategies … Continue reading Getting Competitive Link Data to Work for You

Implications of the Latest News Feed Updates from Facebook

Implications of the Latest News Feed Updates from Facebook

This April, Facebook announced three updates to their News Feed algorithm targeted at optimizing how content is discovered and consumed. This is expected to have a significant impact on user experience as well as marketing via Facebook. The social media giant stresses that the purpose of News Feed is to show up content that matters … Continue reading Implications of the Latest News Feed Updates from Facebook

Google's Search Market Share Rises as Yahoo Loses

Google’s Search Market Share Rises as Yahoo Loses

Google is probably beginning to see the fruits of its efforts to lure Yahoo search engine users back to its fold. comScore’s February 2015 American search market figures have revealed that Yahoo has lost many users to Google. From Steady Rise to Decline Just a month ago, comScore’s report for January 2015 projected that Yahoo’s … Continue reading Google’s Search Market Share Rises as Yahoo Loses