Every website owner needs to organize the website structure in order to get more traffic for targeted keywords. SEO siloing, an advanced SEO technique, is one of the best ways to optimize your website and gain higher page ranking in search engines such as Google, MSN, and Yahoo. This SEO strategy is especially useful when you have a large website with thousands of web pages.
At times, you may find that you are well-ranked for general keywords and are not well-ranked for targeted keyword phrases or vice versa. This may be due to poor page to page linking. The ideal solution for such diluted or unfocused linking is siloing, which resolves the problem by creating a website that has better traffic for both general as well as targeted keywords.
This site architecture technique can be classified into two – directory silos and virtual silos. Siloing allows you to create themes through linking strategies. Linking strategy is very important with silo structures as it plays a key role in boosting the website traffic as well as in increasing your link popularity and search engine rankings.
Besides getting more traffic for targeted keywords, the other benefits of using siloing in your website structure are:
• Higher rankings
• Increase overall traffic of your website
• Draw more unique visitors to your website
Think carefully about the architectural structure of your website and consider siloing to optimize your website for better ranking in search engine results.