How Does Search Engine Optimization Work?

Search engine optimization works by improving a website’s ranking in the result pages (SERP) of popular search sites like Google, Yahoo and MSN. It is a very effective internet marketing strategy to promote business by attracting online viewers who are looking for a particular product or service.
How Does Search Engine Optimization Work?
Search engines make use of advanced equations and algorithms to categorize and sort different websites. The website with the highest relevance to the algorithm makes it way to the top results. For this purpose a website has to focus and strictly adhere to the following vital aspects of SEO:

  • Keyword research and content
  • On-page optimization
  • Site indexation
  • Creation of inbound links

Keyword Research and Content

A website needs to focus on specific keywords which are more likely to be searched. It is therefore important to know the density of the keyword. Google Adwords and Wordtracker are some of the online software commonly used for this purpose. Not only should the keywords be relevant, but also informative by way of content. They should keep the visitor interested, thereby serving the very purpose of hosting a website.

On-page Optimization

On-page optimization is everything that is done to the text and images on a particular website. This primarily includes formatting and content. Apart from this, a search engine looks for the following to determine website ranking:

  • Title tags
  • Link alt text
  • Link anchor text
  • Image Alt text
  • Meta Tag
  • Description Tag

Site Indexation

Site indexation is a primary requisite which makes it easier for web crawlers to search and display results from its database. This is done by submitting the links to various search engines using webmaster tools. The crawlers analyze the web page before displaying the results. A sitemap on the website makes it search engine friendly.

Creation of Inbound Links

Inbound links or back links placed in external sites help to bring visitors to the optimized website. A search engine takes into account the number of inbound links, popularity of websites where links are added and relevancy of the links. There are numerous free and paid sites which offer this feature and are extensively used today. Some of them include:

  • Blog sites
  • Press releases sites
  • Article submission sites
  • Social networking sites

Search engine optimization is a progressive service which works to target the right visitors and helps a website stay ahead of its competitors by regular updates and constant revision. Websites which are properly optimized are proven to benefit all types of businesses by attaining fast popularity and growth in a sustainable and cost-effective manner.

About Rajeev Rajagopal

Rajeev Rajagopal

Rajeev Rajagopal is the Vice President of Managed Outsource Solutions, a leading BPO company in Tulsa, Oklahoma. Prior to joining MOS, he worked as a physical therapist. Having worked in several rehabilitation clinics, Rajeev has learned the importance of good medical records for medical billing and liability issues and the importance of the good back and front office support. He has extensive knowledge in SEO, medical billing and coding, and medical transcription. He has worked with a number of large organizations to effectively manage and provide outsourcing solutions.