The new search architecture called Google Instant offers quicker searches that are inevitably more precise and give users exactly what theyâ€™re looking for, in most cases. This is achieved thanks to the ability of live search editing it offers web searchers.
How Google Instant Works
One doesnâ€™t need to complete typing the entire search term, but even as the individual begins entering the query, Googleâ€™s algorithms predict what is intended and produce the results on the page. While typing, one can check the results and keep typing till the intended results are displayed. For example, if you are beginning to type with the letters â€śpneuâ€¦â€ť Google Instant might start flooding results for â€śpneumonia.â€ť But if thatâ€™s not what you are looking for, you can keep typing â€śpneumaâ€¦â€ť and get results for â€śpneumatic valvesâ€ť, â€śpneumatic suspensionâ€ť, etc. In either case you get the results when you are just beginning to type the search query and hit upon those crucial letters.
Reactions to Google Instant
While some have not welcomed this development saying that it would distract searchers by irrelevant results, others such as Rae Hoffman of Outspoken Media believe Google Instant would benefit slow typists while the really fast ones would finish entering their query even before Google predicts the query and begins producing the results!
Anyway, Google also provides the option of turning off Instant if you donâ€™t like it though Matt Cutts strongly recommends trying this innovation as it not only enables quicker search processes but also widens our knowledge horizons by our glancing at the various search results that crop up each time we type in a new letter for our search phrase.
Helping Tackle New Search Innovations â€“ Viral SEO Services
As Google and many others have said, Google Instant is only likely to make SEO adapt to the changes and not make it redundant. It is the black hat SEO techniques that might take a battering. The right SEO strategy can easily be developed through a companyâ€™s association with providers of comprehensive SEO services such as Viral SEO Services.