There have been plenty of concerns with Google Instant though the search engine major insists there are only advantages for all concerned. The fears regarding SEO are too premature, it claims. Depending on user preferences, Google Instant could herald increased search by users leading to greater publicity for ads and increased traffic for websites. So are things safe for the SEO industry even with the launch of this groundbreaking development?
SEO and Search Engine Innovations
It may be early days yet and the alarm bells donâ€™t need to ring right now. With careful observation, it is clear that there are some changes SEO might need to undertake in order to benefit from this innovation and stay ahead of its game. The battle to retain search rankings has always been tight, but with such seemingly user-friendly innovations brought about by Google to stay on top of the increasing competition, SEO may have to get more innovative in its approach. More search engines are on the rise, and more innovations are surely set to be thrown at users by them to try and get a slice of the market share. Google will undoubtedly lead the charge and flexibility will be the key for SEO to stay high and dry.
Keyword Optimization for Google Instant
This flexibility should come in optimizing for the keywords that matter. Google Instantâ€™s capability to alter user behavior has been widely considered, but the nature of Google Instant itself to predict the query before itâ€™s fully entered, could mean that the keywords users intend to search may not always be the ones the results are produced for. Most users would give up typing the search query in full, in order to save time, and examine the results. Generic, direct and relatively short keywords are likely to become the greatest revenue generators. These should be the ones SEO must focus on in order to stay ahead of the competition. Viral SEO Services helps businesses focus on these keywords that form the basis for Googleâ€™s predictions.