With Google Instant, the future of search is here, or so Google would have us believe. Naturally, the success of the SEO industry depends on how far it is able to adapt to this innovation, chiefly by focusing more of its efforts on putting on a user friendly face, quite like Google itself.
With every innovation, Google seeks to promote white hat SEO techniques and cut down the advantages of employing black hat methods for webmasters. With Google Instant, only the most relevant sites get to the userâ€™s search page making content quality, site performance and user-friendliness important. So how does Google Instant make the difference for the end user?
More Precise and Quicker Search
It makes the search process more precise and swift. The user, while entering his search query, already begins to get results for his query based on Googleâ€™s prediction of what the searched topic is. While typing, the user can easily glance at the results and if not satisfactory, can keep typing or modifying the query and see the results for the modified query instantly, without having to press â€śenterâ€ť and wait for the results to come in. It is infinitely faster and easier, and the user, thrilled with the speed at which the search was performed is motivated to search more, for other topics.
SEO Solutions to Benefit from Google Instant
This phenomenon is certainly beneficial to advertisers and webmasters, and with the right SEO solutions they can benefit immensely from this innovation. With its experienced and well qualified staff in all fields of online marketing and website management, MOS SEO Services offers businesses cutting edge solutions and helps them ride though any uncertainties brought about by new search engine innovations.
As Googleâ€™s Matt Cutts has clarified, SEO is still a vital element of online strategies and no innovation of Google can ever seek to do away with it. However, each new technology by Google is created with the intention to bring down the influence of black hat methods.