Google Instant offers the great opportunity for users to search faster and in a more exhaustive manner, by editing search queries in real time. Google believes this innovation will make users love searching more, and help even slow typists to search fast and find great joy in conducting searches and learning new things. This grants webmasters and advertisers a greater opportunity to generate increased traffic and enjoy greater exposure. But with live search editing taking personalized search to a higher level, Google Instant is believed to put a new spin on things.
Predicting the Search Query
For one, Google Instant detects what the user is intending to search and in a sense predicts the query and gives results based on it. What is different here to the conventional way of searching is that Google produces results based on what it thinks the user is searching for, which neednâ€™t actually be what the user is actually looking for. Google Instant therefore provides an option for the user to edit the search as they see the results coming. Users can stop typing when theyâ€™re satisfied with the results that have appeared.
Changes in User Behavior
The point of uncertainty is that users may get distracted by or attracted to the initial results that come up, and though they may not exactly be what the users are looking for at that time, they may decide to examine them with the desire to check out something new or expect their topic to be concealed in the results.
Importance of Certain Keywords
If this trend becomes widespread, it could mean that a set of keywords and keyword patterns would become more important than the rest. In the latter category would come long-tail keywords that users wouldnâ€™t have the chance to enter in full. The results for the predicted query would come before that, and even if users get to modify the query, it is highly unlikely most would keep typing till the end.
Optimizing SEO for more important relevant, short and generic keywords is one of the sure recipes for success. SEO firms such as Viral SEO Services can offer you a strategy that would work well with Google Instant.