How can you cope with changes in Googleâ€™s algorithms? Every Google update is launched with the target of making the user experience better, but has posed a significant challenge to many leading websites as any hint of low quality or poor user experience could send rankings plummeting for the entire site. But with professional SEO services, your website could be well prepared to face the challenges.
Significant Algorithmic Innovations by Google
Penguin 2.0 is the latest of these algorithmic innovations (the earlier ones included the Chrome extension that enabled users to post feedback on spam sites, Caffeine and Instant) and has really made many to sit up and take notice of the changes. With any innovation there will be winners and losers, but with SEO services working for you, you can generally ensure youâ€™re on the winning side.
Study Googleâ€™s Objectives and Serve Yours
Googleâ€™s changes have been conceived to weed out the sites that, in the name of giving information, actually mislead users by merely presenting information lifted from other sites or bombarding them about their products and services. Put yourself in the position of the user and you would know that many sites high up in the search rankings are really poor on user-friendliness. They seem useful on the search page but deceive when the user clicks. Their high ranking prompts many to check them out, while the really good sites are way down in the search results. There are also sites with stale information that get circulated. Google, through its innovations, aims at setting this right. But whether these changes work out as planned is being observed intently.
Algorithmic Changes Are Here to Stay
Websites must cope with changes in Googleâ€™s algorithms. This involves constant monitoring of the rankings, search engine algorithm changes and weeding out any low quality page that could possible affect the entire site rankings. With SEO copy-writing and other comprehensive professional SEO services from a company like MOS SEO Services, youâ€™re sure to be able to cope with changes in Googleâ€™s algorithms and win.