Google may have come under criticism for some pretty unpredictable shake-ups since its Panda update, with many webmasters shaken that their websites which ticked all the right boxes in terms of quality and user-friendliness received a sudden drop in traffic and rankings. But according to a December report in the New Scientist magazine, the kind of websites the Panda update targeted, the content farms, have really been punished in the rankings.
The magazine initiated a research conducted by Richard McCreadie of the University of Glasgow with 50 search queries which were mostly targeted by content farms. When these queries were entered in the Google and Bing search engines in August 2011, there was a considerable decrease in the sites containing generic information in the top 10 lists when compared to March 2011. The Panda update was launched by Google on February 24. Instead, there were more sites that precisely targeted the search query.
This is good news for all those ‘honest’ webmasters who’ve done everything the right way and expect to see that being rewarded. With the assistance of a reliable SEO company, businesses can ensure their website isn’t at the receiving end of any shock results with regard to SERP performance.
With an SEO company that offers professional SEO services, businesses can plan efficient SEO strategies in line with their requirements and these changing search result patterns brought about by the algorithmic changes. The professional SEO company contains SEO experts, content writers, web designers and a host of other professionals who put their creative juices and expertise to work to help their clients try to get the upper hand in the search rankings and get on top of the algorithmic innovations.