Video Search Engine Optimization (VSEO) is one of the many variations of the regular SEO. Video search engine optimization is a really effective method to drive traffic to your website because video results are now shown prominently along with images and the regular listings in Google search results.Â Besides, YouTube is one of the most visited sites along with the Google search page, Facebook, and Twitter.
Videos Are Hot and Informative at the Same Time
Videos are now increasingly used for education, demonstration and other such serious purposes. They help to present serious matters in an interesting manner which is why videos are used as a popular medium to get the message across. And videos attract too. According to eMarketer, these factors have made video a chosen means of generating online business by over 66.8% of companies. In fact eMarketer reports that 52% of web traffic is made up of video, while Comscore estimates that 38% of results from all Google Universal Search included video.
Video SEO Can Bring Quality Traffic
An effective video search engine optimization strategy can help bring your videos to the top of the YouTube and Google rankings.Â It is also easier to succeed in video SEO, if youâ€™ve got good people handling it, since much of the video content that is on the web isnâ€™t submitted efficiently and fails to get indexed properly by search engines.
Whatâ€™s Needed for Effective Video SEO?
For effective video optimization all you need, apart from the video production and YouTube channel and optimization strategy of course, is embedded video integration capability for your website, video metrics, reporting, and reviews and linking for promoting and submitting the videos.