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Effective Mobile SEO Can Give You the Competitive Edge

Posted on April 24, 2012 by
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Effective Mobile SEO Can Give You the Competitive EdgeSmartphones and tablets are increasingly becoming the chosen means to access websites. So have you ensured your website will figure prominently in the mobile search rankings, and once users have entered your site, will they stay there and find it fast and user-friendly? This is where much of the focus of your SEO strategy should be on. Mobile SEO is crucial to ensure greater traffic and conversions.

Staggering Trends in Favor of Mobile Internet

If you’re still not convinced about the increased popularity of mobile Internet, here are a few stats to affirm the trend. According to official findings, there were 85.6 million people who accessed the Internet from their Smartphones and tablets in the US in 2010. This year, 25% of all global searches are likely to be mobile searches.

At this rate, mobile search is expected to consistently outgrow global web searches. In 2014, 54% of mobile users in the US, which translates to 142.1 million people, could be surfing the Internet from their mobile phones.

Easier to Make the Difference with Mobile SEO

Though mobile SEO is becoming really widespread, it isn’t as competitive yet as traditional search. This means that you have a golden opportunity to make an impact on the mobile market and reap the benefits as this market is growing. Your clients and potential customers have easy access to mobile devices and you can also easily gauge customer needs and reaction. Since the Smartphone can be held conveniently in the palm, users immediately respond to calls to action which is great for increasing conversions.

Mobile SEO is part of the professional SEO services offered by a reliable SEO company. It can be of great help for your business.

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Mary Jo Caruso

SEO, SEM, PPC at MOS SEO Services
Mary Jo Caruso is the Senior Solutions Manager of MOS, a leading BPO company in Tulsa, Oklahoma. She has a strong practical knowledge in Internet Marketing, SEO, SEM, and Social Media. MJ has been with MOS since August 2009. She takes great pride in matching our clients' overall marketing goals with their online marketing goals -- increasing their relevant search traffic as well as their bottom line.

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