Smartphones and tablets are increasingly becoming the chosen means to access websites. So have you ensured your website will figure prominently in the mobile search rankings, and once users have entered your site, will they stay there and find it fast and user-friendly? This is where much of the focus of your SEO strategy should be on. Mobile SEO is crucial to ensure greater traffic and conversions.
Staggering Trends in Favor of Mobile Internet
If you’re still not convinced about the increased popularity of mobile Internet, here are a few stats to affirm the trend. According to official findings, there were 85.6 million people who accessed the Internet from their Smartphones and tablets in the US in 2010. This year, 25% of all global searches are likely to be mobile searches.
At this rate, mobile search is expected to consistently outgrow global web searches. In 2014, 54% of mobile users in the US, which translates to 142.1 million people, could be surfing the Internet from their mobile phones.
Easier to Make the Difference with Mobile SEO
Though mobile SEO is becoming really widespread, it isn’t as competitive yet as traditional search. This means that you have a golden opportunity to make an impact on the mobile market and reap the benefits as this market is growing. Your clients and potential customers have easy access to mobile devices and you can also easily gauge customer needs and reaction. Since the Smartphone can be held conveniently in the palm, users immediately respond to calls to action which is great for increasing conversions.