Google is going places and leading the technology chase with interesting announcements at the 2012 Google I/O conference. One of the most jaw-dropping innovations has been Google Glass, a path breaking wearable computer.
Wearable Computer Innovation from Google
The launch at the conference featured a live demo where skydivers donned the Google Glass computers on their face and landed from an airship. The Glass units they were wearing transmitted live video of the descent to the enthralled audience. The project was launched in April 2012 and is in the development phase.
According to Sergey Brin, Googleâ€™s co-founder, consumers should get the opportunity to own one in 2014 after early versions are handed out to developers for giving their feedback in 2013 as part of an initial release. Each Google Glass computer costs $1500. The impact of such an innovation has a bearing not only on technology, but also on SEO and online viral marketing.
Convenience of Google Glass Revealed
The skydivers clearly demonstrated the convenience of keeping the device to the face and carrying out almost any activity. Portable and wearable computer devices such as these highlight the importance of the computer in SEO along with mobile SEO. Though expensive, Google Glass is an example of how much portable the computer can become, which also indicates that it could come close to rivaling the Smartphone in convenience. Before the end of the decade, prices could come down and devices such as these could become more widespread.
Future viral marketing strategies would have to target customers of Google Glass and other such ultra-portable computers. Googleâ€™s wearable computer innovation proves it.