Bing’s Webmaster Guidelines have been released finally, much to the relief of webmasters trying to acquire traffic from search engines other than Google. It is very well-known that Google has been the dominating figure in the SE market until now, catering to webmasters by offering them handy tools, information, and programs for optimizing their websites. Bing had slowly and steadily risen to be a worthy competitor to Google by updating its webmaster tools, and now by introducing its Webmaster Guidelines to help webmasters have their content found and indexed within the Bing SERPs.
Bing Guidelines Overview
Content – Fresh content is what Bing seeks. Websites publishing in-depth, clear content is likely to be rapidly indexed and shown in the search results. The content should be worthy enough to engage the visitors and provide them the information they require.
Links – Authoritative and useful links on websites help Bing to locate new content and create a vote of confidence between the interlinked websites. In the Guidelines, Bing has also included a section on link building mentioning that the first preference goes for organic links, and the best sources to build quality links are unique content, code snippets, and social sharing.
Social Media – Social media is important in the search engine marketing industry. Webmasters must now give more importance to the social aspect of Bing’s indexing and ranking. This is in view of the Microsoft/ Facebook partnership, which brings about an integration of Facebook with Bing. Bing includes a visitor’s Facebook friends in their search results as a means of influencing them. This will also generate positive signals that can have an impact on organic rankings.
Indexation â€“ Bing defines variant ways for the content to be indexed by the search engine. Links pointing to the content or usage of features such as Submit URL and Sitemap within Bing webmaster tool leads to quick content indexing and displaying in the SERPs. Advanced Crawl Control feature helps to manage the crawl action of Bingbot.
Technical â€“ This segment of the Bing Guidelines lists some technical aspects that have an impact on the crawling, indexing and ranking features of a website. The section provides instructions related to aspects such as page load time, robots.txt, sitemap, site technology, redirects and canonical tags.
SEO â€“ Effective search engine optimization helps to enhance a website and make the content easily accessible for both humans and search engines. The Guidelines describes the various SEO techniques webmasters must focus on when optimizing the websites. These include Title tags, Meta Description, Alt tags, header tags, internal and external links, social sharing, crawlability of XML, robots, navigation, site structure, rich media warnings, and detailed information about some on-page SEO factors to follow.
Avoid â€“ This section of the Guidelines spells out the donâ€™ts for webmasters. Over optimization techniques such as cloaking, link schemes – link farms, three way linking; social media schemes, Meta refresh redirects, and duplicate content are techniques that can badly affect the rankings of a website.
Bing’s Webmaster guidelines are almost the same as Googleâ€™s and covers some of the basic things. Many of the professional SEO companies have already started following these guidelines and optimizing their client websites for Microsoftâ€™s own search engine.