Businesses are looking to achieve greater online recognition and visibility, and the influence and value of successful search engine optimization (SEO) strategies are reaching unprecedented heights. As the online marketing industry advances at a rapid pace, consumers are becoming increasingly tech savvy, spending hours a day browsing social media sites such as Facebook, Twitter and video sharing sites such as Youtube. Measuring, analyzing and engaging your audience effectively is the key to online marketing success. Here are some ways you can make the most of emerging marketing trends in 2013.
- Locating your potential customers â€“ Deploy strategies that will allow you to monitor your customers through viral video, blogs, micro-blogging, image-sharing, and social media sites. Using a good online monitoring tool helps to keep track of potential customers.
- Evaluating the site â€“ Each website has its own unique qualities, so it is helpful to understand how a website operates. For instance, using banners in a social media site is not meaningful as users are fully guided by the content their friends have been sharing, which means they would rarely click on the banner ads. It would be great if you had meaningful content or offers that could be added within chat.
- Assessing multi-platforms â€“ Try to become a part of the conversation. This will help encourage community and allow you to popularize your brand among the members. When you get the feel of your audience and think like them, you can get your messages out to the right target.
- Locating the right influencers â€“ The right online influencers can help and popularize and retain interest in a particular topic. This interesting group of online users has a faithful following of people who trust them and value their opinion. Once you identified the influencers on the social media channels that are important to your brand, reach out to them. They will keep specific brand-related topics alive and relevant in the social media sites.
Social media analysis and outreach are expected to play an important role in making marketing strategies a success in 2013.