Foursquare, the web and mobile application that lets your friends know where you are and figure out where they are, recently revamped its homepage by adding a search box. With Foursquareâ€™s organic traffic growing aggressively, industry watchers were curious as to what the companyâ€™s new SEO strategy was. Imagine their surprise when they discovered there was none!
Whatâ€™s the secret behind Foursquareâ€™s SEO performance? Experts say itâ€™s the companyâ€™s â€˜self-serveâ€™ pages for business. This feature allows businesses to create their own Foursquare pages where they can provide tips and check-ins for users. The increasing use of mobile applications, growth of check-ins and restaurant menus, and the expansion of Foursquare provided the company with a massive SEO boost. The site feeds millions of URLs to search engines.
Just how is this accomplished? SEO specialists say that Foursquareâ€™s site architecture differs from the traditional and that itâ€™s this novel feature that is spurring its SEO growth. While the homepage of most businesses have many links, Foursquareâ€™s doesnâ€™t have any. Instead, Foursquareâ€™s SEO is based on XML sitemaps for accessibility and these sitemaps feed millions of URLs to search engines. So itâ€™s the separation of Foursquareâ€™s home page from rest of the site link-wise that is doing the trick.
The success of Foursquareâ€™s SEO obviously doesnâ€™t depend on site optimization to the maximum extent. Instead, Foursquare succeeded because it focused on building a popular brand and getting users to create their own distinctive content.