One of the reasons why January is such an exciting month is that there are predictions about the year ahead. From your zodiac sign to global business trends, experts offer their views on how things are going to turn out. The Internet has taken over our lives in many ways and the most significant developments are in the field of online marketing. Internet marketing has grown at a rapid pace and matured in a way that no business can afford to ignore. Here are some important online marketing predictions for 2013:
- Content marketing β Content still is the king and will continue to be the basic key element of an efficient search engine marketing campaign. Related to this is Google authorship. Authors can link the content they create to their Google+ authorship profile. This will allow Google to link the content with the author.
- Rise of social media β Facebook predicted that at the end of 2013 there will be over 1.5 billion active Facebook accounts, about 1 in 4 people living on earth. Twitter which is the unofficial center of the online marketing world, but Pinterest is now preferred as the main sales medium by most businesses. Pininterest user count touched 40 million as of November 2012.
- Email will survive – In 2013, we will see much more focused and segmented e-mail campaigns aimed at providing more appropriate content to the consumers. Classification of email lists and personalization of content will help to increase the effect of each email and provide more qualified lead results
- Mobile marketing β It is expected that 80% of the world population will use mobile phones. So online marketers will focus on how to make their email marketing campaign optimized for mobile devices.
Since SEO strategies have changed over the past few years, itβs important for businesses to regularly update their websites and marketing tactics to gain maximum web traffic and sales conversions.