Online videos that do not load properly are promptly discarded by Internet users, says a new study from the University of Massachusetts Amherst and Akamai Technologies. The study says that online viewers do not have the patience to wait for a video to load beyond the 10-second mark and found that about 40 percent of Web users will ditch it. A New York Times study also reports that four out of five Web users will abandon a video if it takes time to load.
These findings are hardly surprising, considering that people are so pressed for time these days. However, this has profound implications for businesses marketing with videos.
More and more large and small businesses are using online videos showcasing their products and services to attract targeted customers. People watch videos on their computer as well as on web-connected mobile phones and tablets. Research also shows that people are more time-tolerant watching videos on a mobile phone than on desktop computers with high-speed connections. A well made, visually appealing video can say much more in a few seconds than mere words.
But what if the video doesnâ€™t load when a user clicks on it? A slow loading video can totally ruin a businessâ€™s Internet marketing campaign. The business website loses its popularity. The UMass-Amherst study reports that a person who experiences any issues with video loading is 2% less likely to return to the site compared to one with a smooth loading video.
So speed matters. If you want to stay ahead of competition with video marketing, make sure you go about it professionally. Whether you are looking for slide shows, tutorials, product demos, social videos or video vignettes, a professional SEO company can provide you with video SEO service to attract potential online customers and keep them watching.