In 2012, SEO was all about surviving Penguin, Googleâ€™s ranking algorithmic filter launched on 24 April 2012 and its subsequent updates. The main goal of this algorithm update was to drop those websites from the search engine rankings that breach Googleâ€™s Webmaster guidelines. Penguin targeted the sites that utilized manipulative or black-hat SEO techniques to gain high search result rankings, such as link scheme participation, cloaking, keyword stuffing, duplicate content and so on. When the algorithm update was released, Google estimated that approximately 3.1% of English search queries would be affected.
An independent poll conducted recently by Search Engine Roundtable (www.seroundtable.com) shows that about 94% of 500 respondents said they had not fully recovered from the Penguin updates. Up to 81% reported they had not fully recovered and the remaining 13% claimed a partial recovery.
Some of the reasons why a site gets affected by Penguin updates are:
- Presence of static web pages
- No regular updates
- No proper link building strategy
- No attempt to get content shared through social media sites
- No search engine optimization
Hiring the services of a reputable and reliable SEO company can help minimize the impact of changing search engine algorithm updates or get back on track if youâ€™ve already been hit. Using a wide range of SEO strategies, the right service provider can offer customized solutions to help your business withstand the impact of Googleâ€™s updates.