If you are running a small business establishment and want customers to find you geographically, local search engine optimization (SEO) is what you should be looking at, rather than traditional SEO. The main goal of local SEO is to provide people with results that are specific to your location.
Google takes different key factors into account with local SEO than they do with traditional SEO. Here are three essential tips to make your local SEO objectives fit in with Googleâ€™s considerations:
Â 1. Prove that you are running a local business
To use local SEO, you have to first prove to Google that your local business entity is listed in the local business directory. If Google acknowledges you as a local business entity, you are provided with search result rankings with local keywords. In addition to the promotion of your company, local business listings will allow you to give potential customers multiple ways to find your business. Furthermore, many local business listing services would also rank well in Google search results for keywords that are related to your business.
2. Provide a local address and phone number
Local SEO takes your address and phone number(s) into account. The address is verified against the city-based location of the city-specific keywords you are attempting to rank for in order to ascertain if your business is a feasible option for residents of that city. Ensure that the cities you are ranking for are close enough to your business locations.
3. Gather reviews
You need to gather reviews or feedback from your previous clients across many different sites. This proves to Google that your business has a successful track record. Positive reviews will also drive traffic to your website.
The best way to implement your local SEO marketing strategy is to utilize the local SEO services provided by a reliable SEO company. A professional service provider would have a team of SEO professionals who can formulate the best local SEO marketing tactics for your business.