There has been some speculation on the internet that e-mail is dead and due to shorter customer attention, and stringent spam laws, e-mails sent out by marketers are now becoming ineffective. Many SEO’s dismiss these rumors and according to them, those people behind this speculation donâ€™t know how to use email effectively to create brand awareness and succeed in online promotions. Most SEO experts still believe that e-mail marketing is an essential tool for developing and forming one-on-one relationships with prospective customers and clients. Here are some of the key considerations when using e-mail as a marketing tool:
Using 80/20 Marketing Rule
The 80/20 Marketing Rule states that 80 percent of your e-mails should consist of resources, informational tools and content and only 20 percent should comprise information that prompts customers to buy your products and services. To produce amazing marketing results, you must provide useful information to your subscribers on a consistent basis and limit the amount of “fluff” in your newsletters. .
Pay attention to CAN-SPAM laws
Creating your own e-mail list
You have to build your own e-mail list for achieving the highest open and click-through rates. To get it done the simple way, you should put an email subscriber form on your website that gathers the names and e-mails of your prospective customers. Furthermore, in exchange for customer information, offer them something of value. Those people who gave you permission to send them information through e-mails are surely interested in your products/services and therefore are a target group.