Providing the information you need at your fingertips within a matter of seconds, search engines play an integral role in our everyday life. The 2012 State of Search Marketing Report produced by Econsultancy in association SEMPO (Search Engine Marketing Professionals Organization) predicts that the search engine industry is expected to grow to 26.8 billion in 2013, from 22.9 billion in 2011.
The SEMPO report, based on a sample of nearly 900 respondents from both companies (client-side advertisers) and agencies, evaluates the growth of the North American search engine marketing industry from 2004 to 2013. The industry was valued at $23billion in 2012, registering a growth of 19% from $19.3 billion in 2011, says the report. Reputation, tactical use of social media, and higher spending on paid search were found to have gained importance over the years.
The key findings of this 72-page survey report are:
- The number of agencies citing brand/reputation as a goal increased from 5% in 2011 to over 12% in 2012
- SEO spending of businesses increased during 2010-2012
- Changes in Google algorithms were considered as â€śsignificant or highly significantâ€ť by 87% of the marketers.
- Up to 88% marketers described the rise of mobile market as significant – up from 79% in 2011
- Companies did not expect immediate revenue from social media channels for brand support. More focus is on customer satisfaction and traffic generation.
- Both clients and agencies expected fast growth in PPC spending
- Facebook PPC dropped from 74% to 56%
- Digital marketing continued to hog the spotlight. Up to 86% of the respondents predicted digital budget growth, up from 77% in 2011
To take maximum advantage of the search engine market and the potential it offers to build your brand and revenue, entrust an experienced SEO provider with your search engine optimization tasks.