YouTube is the most popular search engine after Google. With more than 800 million users visiting YouTube each month, more and more marketers and businesses are utilizing this popular video search engine in their social media optimization (SMO) strategy. As an online marketing tool, YouTube can provide businesses with important benefits.
Some Important Benefits of YouTube Video Marketing
- Easy integration of YouTube with your business website
- Reduced advertising expenses compared to TV advertising
- A YouTube video would offer a richer experience of your product or service
Google considers various factors when indexing search results and YouTube does the same when ranking its videos. However, the complex algorithms YouTube uses to rank videos and display them in a predetermined order are not as sophisticated as Google’s indexing strategies.
Here are some important things you can do to enjoy high video rankings on YouTube
- Share content with viewers and promote your products or services effectively by creating and building your own customized YouTube video channel.
- Do keyword research similar to that done for search engine optimization (SEO) by identifying keywords that are related to your video. These keywords can be added to the video title and in the description of the video.
- Ensure that the video title and video description show up in search results; the title and description should not cross over 70 characters and 160 characters individually.
A professional SEO company can provide you with effective and cost-effetive video marketing services to promote your business with keyword optimization, link building strategies, social media optimization for video sharing, and much more.