Science and social media were once poles apart, but not now. They have found common meeting ground, which is proving complementary for both. A lot of science news is going viral and being shared across the world, stirring up the interest in what people once considered a mundane subject.
YouTube reported Felix Baumgartnerâ€™s supersonic, record-breaking jump from a balloon above the New Mexico desert as the first science related subject that made it to the video sharing siteâ€™s â€śyear end trending listâ€ť. It turned out to be one of the most viewed live events ever on YouTube and ranked number 10 on its list.
This interesting marriage between science and social media seems destined to last. NASA decided to take advantage of viral video marketing to promote its space mission to Mars. The result astonished them. Its first Twitter message â€śGale Crater I Am in You!!!â€ť was retweeted more then 72000 times and ranked on top of the social media siteâ€™s ranking list. NASAâ€™s YouTube video â€śSeven Minutes of Terrorâ€ť, on the problems of landing the Rover, attracted more than 2 million views!
This was quite significant from NASAâ€™s perspective because it was fourth landing of the American space exploration vehicle on Mars and none of the preceding explorations had got so much attention online. NASA is making good use of these opportunities. It has about 1.6 million likes on Facebook and is systematically providing information in social media platforms to sustain interest.
Social media optimization has also proved its mettle in Internet marketing. Professional SEO companies utilize social media platforms to the best advantage of their clients with the latest tools and techniques. Facebook, Twitter, YouTube and other popular online mediums are used to create new business relationships, attract customers, and sell products and services.