Nowadays SEO professionals are starting to realize that content strategy is the new SEO.Â Since traditional link building tactics have become ineffective, and new link building strategies will work only if they offer something of value. And that valuable thing is unique, good quality content.
A new breed of SEO professionals who are content strategists have emerged. They have turned towards new link building tactics that mainly include content strategy because:
- Content can go viral â€“ Link building cannot create aâ€ť viralâ€ť factor, but unique, high quality content can make an online campaign succeed solely based on the value of the content and the way it is shared.Â Good content can help build links naturally.
- Content helps in community building â€“ Businesses can utilize communities in social media sites to generate more revenue by effectively executing a proper content strategy.Â Informative blogs and tweets can easily attract more traffic, and therefore, the right kind of content strategies can build strong communities.
- Content can improve brand awareness â€“ Unlike link building that only focuses on attracting traffic through organic search result rankings, content strategy mainly focuses on building a strong brand that speaks about your business. This can help you get a higher ranking on search results pages (SERPS).
- Content adds value â€“ Googleâ€™s main focus is to provide users with valuable information and to achieve this, Google finds relevant websites to your searches and ranks them accordingly.Â Good content attracts readers, social shares, automatic link backs and other key elements that provide high rankings and web traffic.
Creating great content is like creating art.Â If you want your business to benefit from quality content in the forms of articles, blogs, newsletters, press releases, and more, reach out to a professional SEO company.Â The right company has a team of content writers that create exceptional content for your business, as well as SEO specialists to make sure that your content and business get maximum online visibility.