Properly implemented, viral marketing offers many favorable results in terms of driving quality traffic to your website, brand recognition, and most important, free viral distribution and marketing â€“ all leading to enhanced sales and profits.
Your viral marketing campaign would be a success only if your content goes viral. Here are some tips to help you generate content that â€˜worksâ€™:
Create lengthy, informative posts
Surveys have shown that longer, newsy articles get shared more often. Unique content that is informative interests people and they would want to share it with others. If your goal is to use your content for effective internet marketing, make sure that itâ€™s original and interesting. Your content should provide information rather than be advertorial. People are wary of sharing stuff with a sales pitch.
Write inspirational content
Content that generates emotions like awe, anger, and anxiety gets shared more than content that invokes an emotion like sadness. Humor is another emotion that sells. Blog posts, videos, and articles that receive more comments are those that feature these emotions.
Your viral marketing campaign can be successful only if you post consistently. Stay in touch with market trends and whatâ€™s happening in your niche market. Update your content and let people know that youâ€™re active.
Put yourself in your clientsâ€™ shoes
Look at your content objectively. The ultimate aim is to leverage the visibility of your product or service. So ask yourself if the content you have created with interest your target audience. Are you giving them something unique to think about? Will the information be useful to them? Is it the type of content that people would like to share?
Content drives the Internet and thereâ€™s a lot of competition out there. Regardless of whether you use audios, videos or text, a creative approach and approved techniques will ensure that your content gets maximum visibility. Teaming up with a professional SEO company is a good idea. The right firm can provide you with keyword-rich informative content and manage your viral marketing campaign for enhanced visibility and financial success.