Twitter has come a long way since its launch in 2006. As of 2012, Twitter had as many as 500 million registered users worldwide. Businesses make use of Twitter as part of their social media marketing strategy. In fact, tweets have emerged as one of the most effective ways for businesses to interact with customers and drive sales. However, market analysts are now pointing out that itâ€™s high time Twitter made some improvement. Hereâ€™s a look at some of the suggestions doing the rounds:
- One of the golden rules of Twitter is â€˜the shorter the betterâ€™. Users are objecting – everybody wants to see a tweetâ€™s character limit of 150. Businesses say they can communicate effectively with their followers only if the character limit is at least 150.
- Twitter developed serious service disruptions recently and on a day when an important event was taking place â€“ President Obamaâ€™s public swearing in ceremony. Twitter should do something about such disruption and keep users informed on when the service will be restored. E-mailing or texting courtesy messages to this effect could be the solution.
- Itâ€™s also pointed out that users with a four-digit follower base have difficulties scrolling through these lists and finding new people to follow. So Twitter could do with user-friendly scrolling and editing methods
Such improvements could make for more effective Twitter marketing solutions.