According to a report released by comScore, Googleâ€™s share in the search market stood at 67% during January to March this year. Though its share touched 67% for the first time in November 2012, this dipped slightly to 66.7% in December 2012, after which rose back to 67% in January 2013, about 2% higher than it was at the same time last year.
Google seems to be leaving other search engines like Bing and Yahoo far behind, says the comScore survey. Bing had a search market share of 16.3% in December last year which rose slightly to 16.5% in January. The share of Bing-powered searches was 25.6% in December 2012, much lower than Googleâ€™s 69.3% the same month.
For Googleâ€™s main competitor Yahoo, it was bad news when its search market share dropped from 12.2% in December 2012 to 12.1% in January 2013. From January 2007, Yahooâ€™s search market share was at 28.1% and has been on the downslide since then.
Googleâ€™s lead in the search market holds special implications for search engine optimization (SEO). In fact, search marketers asking their clients about the goal of their web marketing campaign usually hear the answer: â€śWe want to be ranked top on Google searchâ€ť.
The best way to leverage the power of Googleâ€™s popularity in the search market to promote your business is to partner with a professional SEO company. A reliable organic SEO service provider would thoroughly analyze your business goals and your competition to implement the right SEO strategy to get you top organic ranking on Google search.