Google ensures, at least according to its public statements, that users receive genuine results from their search endeavors. At SMX West in March 2013, Matt Cutts hinted that another major launch to its Penguin update is coming up. This will be the next level of Penguin strangulation, according to what many webmasters and businesses fear.
Observers believe that this Penguin update will be called Penguin 4. The first ever Penguin launch, Penguin 1, was rolled out on April 24, 2012. Just when webmasters and online marketers were getting the hang of this, came the next one exactly a month later on May. The Penguin 3 roll-out was introduced on October 5, 2012.
Each of these updates had their respective repercussions on the SEO field, but the new update is set to be unlike anything seen before. According to the hints Matt Cuts gave, the forthcoming update is likely to transform the way Penguin works. It is also assumed that this update will have something to do with rating ecommerce merchants, more specifically called merchant quality algorithm.
It doesnâ€™t take rocket science to figure out what this means. Google would be hunting low quality ecommerce sites and punishing them through a possible dip in the rankings. This could significantly affect their sales and revenue.
One should be prepared for this, and the best way to do it would be to hire a professional SEO company that would offer comprehensive and out-of-the-box SEO services and Internet marketing solutions to tackle any kind of wild changes brought about by algorithmic innovations such as these.