The news is that Google is all set to roll out another Penguin update, the important algorithm change that targets web spam. This has webmasters on tenterhooks.
The first Penguin update in early 2012 wiped out websites overnight, even ones with first page rankings. A Penguin refresh was unleashed in October 2012. Google justifies its actions on the grounds that Penguin targets SEO tactics based on low quality article marketing and blog spam as well as keyword stuffing in internal/outbound links. Paid text links using exact match anchor text, comment spam, guest posts on questionable sites, and links from spammy sites â€“ Penguin hit them all. Google says it simply wants to see high-quality, original content that offers true value for the reader, not webspam tactics to manipulate search engine rankings.
To survive another Google Penguin update, website owners have to rethink their SEO strategy. An ideal option is to find reliable and innovative Professional SEO services.Â An experienced SEO company can help businesses survive Googleâ€™s recurring algorithm updates and maintain and even enhance their website rankings. SEO experts can analyze your link profile, identify links susceptible to Penguin and web spam, analyze your link profile, provide dynamic original content, and much more to keep you from getting lashed by Google.