Desktop Search Activity Back in the Picture says comScore’ Study
Many reports that came in during the last week of March, 2013 hinted that the search percentage was higher in mobile devices than on desktops. However, digital analytics expert ComScore’s latest data published on April 12, 2013 reveals that desktop-only search activity reached its peak by the end of March with about 20.4 billion searches. This is 11 percent higher than in January when search activity with desktop had set a record of 19.5 billion.
The number ‘20 billion’ is considered to very significant in the current scenario of growing search activity in mobile devices. ComScore’s monthly ranking could have marketers rethink the strategy of replacing desktop-based SEO with mobile SEO.
Last year, a Neustar Localeze/15miles/comScore Local Search Study indicated that during March 2012 to December 2012, searches using mobile devices including smartphones, tablets increased from 90.1 million to 113.1 million (about 26 percent). Tablets only search rose by about 19 percent during April to December. On the other hand, the study indicated that desktop search fell six percent between November 2011 and November 2012. So the recent 11 percent increase in desktop only search seems provide some food for thought for marketers.
Regardless of these erratic market trends, optimizing your website for maximum visibility on desktops and mobile devices is easy with professional SEO services. After a complete analysis of your website, a reliable SEO company can provide you with an affordable SEO package to attract targeted traffic and achieve conversions. This would include search engine optimization with keyword research, link building, regional or local SEO, blog management, social media optimization, and every latest tactic to improve your search engine rankings.
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