Ever since Matt Cutts head of Googleâ€™s spam team announced in March that there would be a Google algorithm update this year, web masters have been wondering about unusual developments that have taken place in the organic search scene recently. These include shifts, fluctuations and updates in Google rankings as well as traffic changes.
Penguin has really re-defined SEO techniques by replacing over-optimization with link-worthy content. So thereâ€™s a lot of speculation as to whether the recent fluctuations indicate a new update. However, Google has not confirmed that these online developments are indicative of an update, saying that they usually make about 500 algorithmic changes every year and this is likely to result in constant fluctuations in web page ranking. Nevertheless, Cutts has tweeted that they do expect to roll out the Penguin 2.0 within the next few weeks.
This tweet seems to have put an end to the speculation.
The primary goal of the Google Penguin 2.0 update is to restrict spamdexing, (manipulating search engine indexes to improve page ranking), especially link bombing (aggressively creating links to achieve higher PageRanks). The percentage of queries affected by the updates so far is as follows:
- 3.1% by Penguin update 1 on April 24, 2012
- less than 0.1% by Penguin update 1.1 on May 26, 2012
- 0.3% by Penguin update 1.2 on October 5, 2012
One view is that recent web ranking fluctuations could be the result of user interface changes to the search results. This new interface is comprehensive overhaul of the current Google Maps user interface and causes click through rate changes or placement changes of the search results. Industry watchers are now wondering what the real Penguin 2.0 will bring. The best solution is to be prepared. Get the support from a professional SEO company that provides cost-effective SEO services and recommend necessary changes. With Google, itâ€™s usually all about quality links and content. So link audits, management of links using Googleâ€™s Webmaster Tools, building relevant links and reenergizing your web content are all SEO strategies that will work to improve SEO value.