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Google’s Penguin Update 2.0 is Now Active

Posted on May 27, 2013 by

The much anticipated update from Google, Penguin 2.0 is now live. In his blog dated May 22, Matt Cutts officially announced that the roll out of the algorithm was complete and it would affect around 2.3% of English-US queries. Cutts also stated that the Penguin 2.0 effect will vary by language with a greater impact on languages with more web spam.

Penguin Update 2.0 Version #4

Though the current roll-out is Google’s fourth Penguin-related launch, Cutts says that they’re calling it Penguin 2.0. This is because this is a rather serious web spam algorithmic update and not just a ‘data refresh’ in which data is updated in an existing algorithm. The truth is that people don’t even notice a data refresh.

In a Google Webmaster help video, Matt Cutts compares the new update to previous ones. If previous updates of Penguin concentrated on the home page of a website, the new Penguin 2.0 will dig deeper and make big impact on even small areas. Moreover, this new version specifically targets black hat spam involving unethical techniques. Penguin 2.0 is expected to have a more significant impact on such spam compared to the original version.

Even so, it is possible to find the core characteristics of all Penguin updates in Penguin 2.0. Like other updates, the new Penguin update is set to take a jab at spam backlinks, only that this time, the effect is expected to be more ‘painful’. It will redefine the way Google penalizes sites that try to boost their search engine optimization with link schemes instead of with informative, good quality content. However, Cutts had pointed out earlier that Penguin will not target internal links as long as sites are not using exact-match anchor text excessively and abuse internal linking privileges.

If you have seen any significant changes related to new update in your traffic or rankings, you can report these changes using Google’s Penguin Spam report. See if you can find a professional SEO service provider to help you evaluate your SEO strategies and check any untoward impact that Penguin 2.0 has on your SEO.


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