While the imminence of a Penguin update was the news that dominated SMX West 2013, the lack of sufficient vibes from Matt Cutts about the certainty of a Panda update launch, which many webmasters have felt the effects of, has stunned the SEO world equally. Only Google seems to have the capability of dominate the airwaves in such a way that two separate incidents relating to its functioning keep peopleâ€™s ears glued to the oration of Cutts.
Cutts did say that a Panda Update might hit soon but declined to give further statements such as that, saying that any Panda update will no longer appear as a sudden and abrupt change but only as a gradual series of effects. No longer can people expect Google to officially confirm any Panda Update. Any such launches will be rolled out gradually and will be incorporated into Googleâ€™s indexing process. Panda Update 25 seems to have struck on March 15, 2013 though Google has not confirmed it.
SEO experts in a professional SEO company can predict the impact of changes such as these and thereby effectively plan strategies for their clients. This is why businesses and ecommerce webmasters need to outsource their search engine optimization tasks. An experienced SEO company provides comprehensive organic SEO services covering all the major areas of online marketing, SERP performance, SEO copywriting, social media optimization, reputation management, etc.
Google may not confirm any Panda updates, but you can always sense the changes and prepare accordingly with outsourced professional SEO services.