Year after year, search engine optimization experts come out with new SEO strategies to help their client enhance their search engine result page rankings (SERP). Care is taken to ensure compliance with Google‚Äôs quality guidelines which stress the need for rich content and quality links to improve online visibility. Implementing effective SEO strategies is a tiresome task, but can be made less so by using the right SEO tools. Here are some great SEO tools that can make a difference to your online marketing campaign:
SEOquake ‚Äď This analytic tool allows in monitoring health status of a domain. This is a handy SEO tool for Firefox, Chrome and Opera browsers. You can install this tool from the relevant browser. Once you install the add-on, you can view large number of search engine parameters along with your search results. The tool has three parts: SEO Toolbar (to show requested parameters in a toolbar on the top part of browser), SEO Bar (to display requested parameters in a block, fully customizable with CSS and HTML), and a small bar (to show SE parameters) below each result in Search Engine Result Pages. Here is the result you would get in a search for ‚ÄėSEO‚Äô with SEOquake. The top bar in red is the SEO Toolbar with the requested parameters. In addition to that, you can see a bar below the first result for SEO showing the results from SEOquake for parameters such PageRank (PR), Link Domain (LD) and more.
However, the frequent use of large number of SE parameters can result in a ban by search engines. If this occurs, you will have to delete the cookies and change the proxy server.
RegisterCompass ‚Äď Getting a good domain name with suitable directory listing, back links and PageRank is very difficult today. RegisterCompass is an advanced domain search service capable of search in expiring, expired and auction domains and filter on your lists on values such as AlexaRank, Google PageRank, Indexed pages, DMOZ entry, traffic, and more. It allows you to find and register domain names with Real Traffic and Visitors, High Google PageRanks, Thousands of Strong Backlinks, DMOZ / Yahoo Directory listing, Short 3 Letter Domains, Indexed pages in major Search Engines, and Dictionary Entry.
Members can check the database online for good domain names any number of times. The search service will then analyze all domain names with different SEO related data and come up with a good domain name. Here is the image of domain search with RegisterCompass. This tool even offers a money back guarantee if you are not satisfied with its performance.
MajesticSEO ‚Äď This SEO tool is termed the ‚Äúlargest Link Intelligence database on the planet‚ÄĚ. It allows you to find a variety of applications related to online visibility such as reputation management, link building, website traffic development, news monitoring, and competitor analysis. It provides SEO tools such as Site Explorer, Keyword Checker, Webmaster tools, Backlink History and much more for these purposes. The Site Explorer tool shows the number and analysis of backlinks associated with a domain. Though MajesticSEO has great link data, one problem could be usability, especially for new entrants to SEO.
Website Auditor ‚Äď This tool can conduct an in-depth search of the on-page elements of a website in a matter of minutes. It comes with a structure analysis module and a content optimization module. These modules help you optimize your website as a system as well as each page separately. You can identify any kind of issue on each page. This tool audits your whole website to detect issues such as broken links, number of internal and external links, pages not indexed by Google, and missing titles and meta description. It allows you to create and edit your page so that it can rank better in the search engines. It can also identify social issues such as the number of shares on Facebook, Twitter and Google+. All this information is saved as Website Report. Once you verify the report, you can rectify pertinent issues.
Effective SEO depends on the use of the right tools. The team of SEO experts in a professional SEO company would use the right tools to analyze your site and provide you with a customized SEO package to achieve your business goals.