As you know, majority of the search engine optimization strategies are focused on Google which is the most widely preferred search engine in the world. With the rapid expansion of the internet all over the globe, businesses have started realizing that the internet is the perfect platform for marketing their products and services. This is what gave rise to the concept of search engine optimization or SEO.
SEO techniques utilized for online marketing activities include organic search engine optimization or organic SEO, and paid SEO. The common goal of these two techniques is to help your website rank high in search results and thereby draw a significant amount of traffic. Organic SEO is a conventional SEO tactic which involves placing your site in such a way that it will be ranked naturally by search engines for a specific keyword.
On the other hand, paid SEO involves placing an advertisement link at the top of the first page of search results and paying the search engine if a user clicks that link. Pay per click is one such marketing tactic used by many businesses for promoting their products. But now many businesses prefer organic SEO over paid advertising because of the following reasons.
- Businesses that work on tight budgets prefer organic SEO because it is free and search engines such as Google will rank their websites if they are well optimized. Paid SEO such as PPC campaigns are expensive when it comes to highly targeted keywords.
- Since people are looking for informative content in the websites they visit, content is the backbone of every organic SEO activity. Also, Google has introduced its Panda and Penguin algorithms which track down spurious content and inorganic backlinks; so you need to be careful while developing content for your website. The content you put in your site must be user-friendly and have value, and this will improve your conversion rate and thereby your site rankings.
- When compared to paid SEO, organic SEO lasts long once your site is ranked highly for a targeted keyword. As long as you keep applying optimization tactics, you will remain in a top position. In paid SEO, your competitor can replace you if they offer higher payments for the same slot.
Now many business establishments are going for affordable SEO services that satisfy their budget requirements and fulfill their organic SEO requirements. You can also acquire these services if you consult with a professional SEO company in your area.