As per a recent study by Simply Measured, the reputable social media analytics firm, top brands are now increasingly adopting Pinterest for social media marketing purposes. The study reveals that around 10% increase is there for Pinterest while considering the social network adoption of top brands, which is much more than the most popular social media platforms such as Twitter, Google+, YouTube and LinkedIn. These findings make it clear that Pinterest still remains as a powerful tool for marketing. However, it has introduced some new looks and functionalities for encouraging business purposes even more. Letâ€™s explore those developments in detail.
Business Center: Pinterest marketing is an opportunity to create a fresh business account or convert an existing account to business account easily by going to the Business Center page of Pinterest. Even if your account gets converted into business account, it will look the same as Pinterest profile with the same boards and pins. Apart from that, you will get additional pins and widgets such as Rich pins explaining the details of products (price, availability, review, ingredients of a recipe and more) to get the customers more interested in the products and search the corresponding website.
To be precise, business owners can attract more customers with new pins and widgets in their business account and increase the traffic to their websites.
Brand New Interface: Pinterest offers a new look now with large pins, better navigation, Pin It button (instead of Repins), and separate settings. You can acquire this look by simply clicking on â€˜Switch to the New Lookâ€™ button located at the upper left corner of the Pinterest window. Here is the Pinterest page of MOS SEO Servives. When you navigate through the boards, you will get the pin in the first image. On clicking that pin, you will get a larger pin like the one in the second image.
In addition to that, you can change the settings by getting into account settings as well as profile settings.
Website Verification Plug-ins: Pinterest now allows you to verify the website ownership even if it is an HTML website or WordPress website. It will help you to access more features of Pinterest and make your page more competent. If you want to verify an HTML website, then you must go to the settings page. WordPress website can be verified with a tool named Pinterest Verify Meta Tag.
Web Analytics tool: Once you verify your website and adopt the new look, you will be able to use the new Web Analytics tool of Pinterest. This tool will help you find the number of people pinning from your website, watching your pins and clicking for the content. It will give an analysis of how this number varies over time by picking a time frame. In addition to that it can find out the pins which got most repins, people behind those repins and more. You can modify your website and Pinterest boards according to this information to make your content more appealing to customers.
The advancements of Pinterest throw a big challenge to content marketers for finding their own place in the relevant business field. Not only should they select the best content in the relative field, but also share it on attractive boards in a well-organized manner.