Google and Facebook have their own advertising services and the popular microblogging site Twitter has also joined the league by launching Twitter Ads, which is a self-service advertising platform to all US users.Â Last March, Twitter invited marketers and advertisers to use its advertising platform as a paid service for promoted tweets and promoted accounts. Now after 30th April, everyone in the US can use Twitterâ€™s self-service advertising platform for promoting and advertising their businesses.
Twitter Ads service is highly beneficial for small business enterprises, enabling them to implement their social media marketing strategies within a low cost budget. According to Twitter, anyone can start purchasing ads from their newly launched advertising service. Business owners can select a location to target the people who may be interested in their products or services. Other than promoted tweets and promoted accounts, Twitter also offers its own business analytics tool to monitor the impact of the advertising campaigns.
To compete with Facebook and Google+, Twitter is open to business communities to utilize their 140-character microblogging service to achieve their marketing goals. According to market research firm eMarketer, Twitter will earn 582. 8 million dollars in 2013, 950 million dollars in 2014 and in 2015 it will be about 1.33 billion dollars. Twitterâ€™s mobile advertising will also rise up to 53% this year from 2011 when there was no revenue from this category.Â If you want to include Twitter Ads Service to your Twitter marketing strategy at affordable rates, there are professional SEO companies to assist you.