With high-tech smartphones and tablets coming out every year, the search engine optimization (SEO) companies are offering mobile marketing services to keep up with these trends. Smartphones allow people to access information and shop even on the go. Businesses need to optimize their websites for mobile devices to attract targeted traffic and increase conversions. Of course, the success of this strategy would depend on how fast the site loads on a mobile device. In fact, a recent study reports that up to 80% of mobile device users are frustrated with their Web browsing on their smartphones and would use the devices more frequently if the browsing experience improved.
It now seems that Google has come to the rescue by issuing a new set of guidelines to ensure quick loading and optimizing of websites on smartphones. According to Google, a userâ€™s flow is interrupted when webpage he/she is about to enter is taking longer than one second. As per the official Google Webmaster Blog, â€śto deliver the best experience and keep the visitor engaged, our guidelines focus on rendering some content, known as the above-the-fold content, to users in one second (or less!) while the rest of the page continues to load and render in the backgroundâ€ť. Google has advised webmasters to prioritize website content that shows above-the-fold to make it simpler for visitors to find what they are specifically looking for. Googleâ€™s guidelines are as follows:
- Server must render the response (< 200 ms)
- Number of redirects should be minimized
- Number of roundtrips to first render should be minimized
- Reserve time for browser layout and rendering (200 ms)
Additionally, Google has updated the PageSpeed Insights Tool that analyzes a webpage when the URL is entered. It will analyze the page for both mobile desktop platforms and display a summary of suggestions for optimizing the webpage.