According to research firm eMarketer, Google made up to $32.73 billion in net digital ad revenue in 2012, which was nearly 31.5 percent of total worldwide ad spending that year. Emarketer now reports that Google is going to gain approximately $8.85 billion in 2013 from mobile revenues, more than tripling what it earned in this segment in 2012. This would give Google top ranking in the overall mobile search market with a share of 56 percent, putting the search engine giant way ahead of its competitors like Facebook, Twitter and Pandora.
Marketers continue to leverage on the popularity of mobile devices to implement search engine optimization (SEO) strategies. In fact, eMarketerâ€™s report cites the growing adoption of mobile advertising and continued monetization of YouTube as important factors contributing to Googleâ€™s increasing digital ad revenues. Googleâ€™s supremacy over mobile search marketing is also due its support of the Android OS platform.
Google dominates all digital marketing platforms as the largest beneficiary of online ad spending in the world Emarketer puts Facebook in the second place with its net mobile ad revenue rising from $0.47 billion in 2012 to $2.04 billion in 2013. The third and fourth places are held by Pandora and Twitter respectively with 2.50% and 1.95% growth in net mobile advertising revenue.
A Morgan Stanley Research report says that mobile Internet access will overtake fixed Internet access by 2014. Thatâ€™s one of the many reasons why businesses need to think about setting up a mobile website. Professional SEO companies provide mobile SEO to help build businesses build their presence on mobile search. They can optimize websites for enhanced visibility on Google and other major search engines.