When it comes to search engine optimization, Google is known to help marketers and advertisers to successfully implement their marketing campaigns. Google has provided them with tools such as Google AdWords and Google Analytics to achieve their SEO goals. Business tries to make the most of every opportunity provided by the search giant to promote their brand and boost ROI.
Recently, Google replaced its Keyword Tool with Keyword Planner. This new tool integrates the functionality of Keyword Tool and Traffic Estimator to help businesses plan search campaigns more easily. Keyword Planner comes with new features that simplify keyword research and help in implementing effective local SEO campaigns. According to Google, Keyword Planner can be used to find new keyword and ad group ideas, get performance estimates for them to find the right bid and budget, and then add them to marketing campaigns.
The new tool offers more geographic segmentation and capability of bundling geographic regions so that local SEOs and advertisers can gather keyword search volume information at the city level. Keyword Tool features such as device targeting, match type data for search volume, local vs. global monthly searches and filter option for closely related search queries are not available in Keyword Planner.
The first step in using Keyword Planner is to decide how your ad campaigns and ad groups will be created. It offers three paths for you to choose from:
- Search for keyword and ad group ideas
- Enter or upload keywords to get estimates
- Multiply keyword lists to get estimates
The new Keyword Planner tool can help you build an ad group and campaign either from scratch or from your existing lists. By integrating the keyword selection, grouping, analysis and filtering aspects of the keyword selection, SEO experts say this new tool could provide a more cohesive user experience.