If you are a blog owner, then you must be definitely hoping for huge popularity. Technically speaking, huge number of readers or high traffic is an indicator of blog popularity. So, how can you boost your blog traffic? If you are writing self-serving blogs, then they wonâ€™t be appealing to the readers. People are looking for genuine information that is useful in their daily life, not vague ideas or self-centered opinions.
If you are looking forward to attracting more readers to your blog, here are some pointers.
Create Great Content – Great content means fresh, genuine and attractive content. Apart from giving genuine information, you can add videos to increase credibility as given below.
You can make the content attractive and more understandable to readers by adding infographics. Rather than posting monotonous posts regularly in the guise of fresh content, post useful blog tutorials daily or on a weekly basis.
Optimize Blog Content – As most people find blogs through search engines such as Google, Yahoo or Bing, you need to optimize the content in your blog for search engines. You can hire SEO experts for this purpose as it is quite difficult to implement effective strategies by yourself.
Promote Your Posts Using Social Media – You can use social media as a powerful tool to promote your blog posts as the content posted in social networking sites will be circulated among a large number of people through friends and followers. Just post a link to your blog post on your corresponding social media account and you can gain huge traffic through it. For example, you can post the link as a status in your Facebook account as given below.
Compel Readers to Share Posts – Rather than promoting the blog posts yourself, you can prompt your readers to promote them. You can set up call to actions at the end of the blog so that readers will respond to it and pass the information to their acquaintances. The comment section is an example for this; readers can make comments on your blog and their friends will see your blog along with those comments.
Another option is to use social share buttons with the blog post for readers to share the posts in their social media accounts. For example, if you click on Twitter button, you will get the following result.
Include Useful Resources in Blog – Apart from giving genuine information, you can provide useful resources such as free downloadable eBook, podcast, whitepaper, market report and more through your blog or place links to useful resources. This will encourage readers to utilize your blog and recommend others to use it.
Be Friendly with Readers – Try to respond to readersâ€™ comments as far as you can. While answering, arouse positive feelings in them so that you can build a long-term relationship with them and prompt them to recommend the blog to others.
Write Excellent Guest Posts – When you write outstanding guest posts in other blogs, you can gain readership from another group of readers. Once you build a good relationship with them, you can divert them to your blog. In this way, you can increase the online exposure of your blog and thereby the traffic.