It is well-known that the popular social media site Facebook is competing with search engine giant Google to gain more revenue from advertising and promotions. Google always maintains a helping mentality towards businesses by providing them with services that will help them promote their brand effectively. Facebook is also not far behind and has provided businesses with services to gain more social media visibility worldwide. Facebook marketing has now become a trend and almost all businesses are investing heavily in this type of marketing to ensure more conversions and improved ROI.
Recently Facebook updated their page terms in order to make it simpler for businesses irrespective of size to create and manage promotions on the social media site. They changed their brand promotion rules so that businesses can now conduct contests and other promotional campaigns freely on their own timelines without the need of a third party app. As per the new page terms, â€śweâ€™ve removed the requirement that promotions on Facebook only be administered through appsâ€ť. Now business enterprises can conduct promotional campaigns on their Facebook timelines in the following ways:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize â€ślikesâ€ť as a voting mechanism
Facebook also pointed out that they forbid pages from encouraging or tagging users themselves in content that they are not really portrayed in. Check out their promotional guidelines to clear any doubts regarding the new changes for running brand promotions.
It is a welcome thought to have someone reliable run your social media campaign for you. For implementing social media marketing campaigns in Facebook, you can get valuable assistance from a professional SEO service provider that has the right resources to meet your demands. The solutions provided by the SEO company are fully customized and are offered at affordable pricing.