Keywords are the vital ingredient for search engine optimization. In his video on ideal keyword density of a page, Matt Cutts answers a query on this popular concept. Businesses often wonder about ideal keyword density. However, Cutts points out that a business that tries to improve its ranking by focusing on keyword density is on the wrong track. This is not how Google works, he says.
According to Matt Cutts, there is no hard and fast rule about keyword density. Modern search engines may notice a keyword if it is mentioned once or twice, but beyond that, the result could be diminishing returns. If you end up using the word 7 or 8 times, it would amount to keyword stuffing – something that search engines abhor.
Cutts recommends that businesses should focus on creating content for users first, and then think about keywords. You should make sure that the keywords are relevant to your content and include them in your text in a very natural manner. The following article on the release of Penguin 2.0 illustrates this:
Here, the keyword is â€˜Penguin 2.0â€™ and it is used just three times and only when relevant. Keyword stuffing would have resulted if the term â€˜Penguin 2.0â€™ had been used too many times with sentences such as:
Matt Cutts tweeted that Penguin 2.0 will release soon. You may be wondering about whatâ€™s new in Penguin 2.0. The primary goal of Penguin 2.0 is to restrict spamdexingâ€™.
This kind of keyword stuffing will not work for SEO and may even have a negative impact on your search rankings.
Matt Cutts gives this advice:
- Think of the keywords you want in your text
- Make sure your content is long enough to accommodate those keywords in it in a natural and meaningful way
- Read your text out aloud or get someone else to read it to make sure that the content flows naturally and doesnâ€™t sound stilted.
After Penguin 2.0, webmasters are focusing more on creating quality content instead of obsessing about keyword density. If you are looking to generate good copy for your website, it would do you good to partner with a professional SEO company offering SEO copywriting and SEO content writing services.