Writing blog articles and getting them to appear on Googleâ€™s first page of search results is an effective way of promoting your business. A clear and well defined strategy is necessary to ensure that your blog gets top ranking on the first page of Google search results. Achieving first, second or third position in SERPs for your blog post would ensure higher targeted traffic as it has been proved that organic results receive a much larger proportion of clicks than sponsored results. However, the question is â€“ how can you achieve top search engine page ranking for your blog on Google? Here are some important tips:
- Use Long Tail Keywords
Choose keywords that are relevant to your niche and can match the context of your blog post. Use Googleâ€™s Adwords Keyword Tool to understand how many people are searching for your selected keywords or phrases on a monthly basis. This tool gives you an idea of what might be better keywords and also how competitive they are. Long tail keywords can help with higher search engine rankings as the level of competition will be low for them. Blog posts and article are scanned by the search engines on the basis of the keywords and titles. Create a keyword-rich and interesting title for your blog as shown in the following example for â€˜CAD conversionâ€™:
- Create Unique, Interesting Content
Delivering top quality and value-based content to your visitors will help it get high ranking in SERPs. High quality and useful content will help to drive more number of customers to your blog. Create content which your blog readers will be interested in reading. This will help build a relationship with your readers who will return to your site for more.
- Implement On-page SEO Strategies
Create an onâ€“page optimization strategy for your blog post. Use ALT and title attributes to optimize the images in your blog. Avoid keyword stuffing. Add meta tag description to the blog post to make it stand out in search results and improve internal linking for the article.
- Do Off-page SEO for Blog Post
Once your blog post has been published, create highly relevant do-follow back links to your blog post. Guest post submission is an ideal option.
- Share your Blog on Social Networks
Use different social websites such as Facebook, Twitter, Google+, StumbleUpon and Pinterest to promote your blog. Sharing important blog posts or articles in these social media platforms helps to increase SERP and generate more targeted visitors to your blog.
- Avoid Content Duplication
A common mistake is related to posting duplicate content and posts. Googleâ€™s Panda detects websites or blogs which copy content from other prominent websites and de-ranks them.
You need to keep blogging to maintain your high search engine result page ranking. Professional blog management services are available.