Microsoftâ€™s Bing and Google are neck-to-neck in the race to capture traffic by helping people find what they are looking for quickly and more effectively. Bing recently introduced a new pre-rendering search feature that renders the associated webpage of the top search result almost instantly when a user clicks on it. Bingâ€™s aim is to reduce the number of tasks required to complete a “typical search” and provide users with a faster end-to-end search experience. As of now, this new pre-rendering feature is available only to Internet Explorer 11 (IE11) users.
Bing announced the launch of its new pre-rendering feature in its official search blog dated October 14, 2013. Bing says, “our mission is to help you spend less time searching and more time getting things done. To do this we are investing in delivering the most relevant web results as fast as possible, as well as constantly exploring how Bing can be more helpful during your search experience“.
Normally, a typical search process consists of several stages starting from typing a search query, waiting for search results, choosing a result link and lastly waiting for selected webpage to load on to your browser. The overall time for the entire search process to complete takes about 30 – 60 seconds. For finding the exact information, people search through various result links, reject that are not relevant and visit pages that hold some amount of information they are searching for. So the actual time spent to accomplish the search task can take hours or even longer duration.
So whether an IE11 user is looking up a movie review for â€˜Insidious Chapter 2â€™, a recipe for â€˜Eggplant Parmigianaâ€™ or the latest news, Bingâ€™s pre-rendering makes the end-to-end search experience faster and easier. To achieve this kind of search experience, Bing utilizes IE browserâ€™s pre-render tag to download and render the top result page automatically in the background. The result is that the user saves bandwidth and mobile device battery life.
Bing is encouraging website owners to learn more about pre-render tag and utilize it to provide website visitors with an enhanced experience. Having a well-designed website that offers a user-friendly experience is crucial to search engine optimization (SEO). According to Bing, you can use its pre-render tag in situations where you can confidently anticipate your visitorâ€™s next move. For instance, an online newspaper with a top multi-page story on its home page can pre-render this article. Itâ€™s likely that the reader will click on the â€˜next pageâ€™ or â€˜read moreâ€™ link, so by pre-rendering it the browser would begin loading the page even before the user clicks on this link. So when the user does eventually click the page, it is already getting ready for viewing. Businesses can do the same for products and services on their web pages to enhance the visitor experience.