Blogging is widely accepted as one of the most effective search engine optimization (SEO) strategies for businesses. Though a blog is an informal platform which is used to communicate and share information, when used correctly, it can pull in a lot of traffic and build exposure. Success with blogging requires some effort. Here are some tips that can help:
- Provide information: Posting original, informative content will grab attention easily and instantly. Search engines, especially Google, love quality content. Visit the sites of successful bloggers. Take note of their tone, choice of content and approach. Use these hints when you blog. Make sure that the title of your blog is as catchy as the content you provide.
- Choose an effective blogging platform: This can be a challenging task. Make sure to choose an ideal platform from the wide range of free or paid blogging platforms available. Some of the top blogging and publishing platforms on the Internet today are WordPress, Blogger.com, Tumblr, Svbtle and others. The design of the blog is also important.
- Acknowledge: When you use specific information or images from other sources, always acknowledge them. Create your own content when you refer to other sites.
- Maintain relevancy: Ensure to links your blog to relevant, authority websites. Google penalizes irrelevant and unnatural links.
- Encourage interaction: Constant interaction with your readers is crucial. Make sure to ask for feedback and give the readers updates on your latest blogs. Reply to the comments and emails from the readers and other bloggers.
- Use social media: Social media sites such as Myspace, Facebook, and You Tube provide opportunities to drive traffic to your blog. Use social media to build a community and connect with your readers. Social networking sites are ideal places to find what your readers are interested in.
Blog regularly, like once or twice a week. Writing great guest posts for other blogs can draw new readers to your blog. Also, use analytics to keep track of how people arrive at your blog and then use this information to improve your blogging tactics. Want help with writing? Opt for the blog management services of a professional SEO company which would include everything from blog creation to posting and promotion.