Matt Cutts, Google’s head of spam team in his signature keynote speech at Pubcon spoke about Google’s “Moonshot changes” and the future of Google Search. Moonshot changes were broken down into different areas such as:
- Knowledge graph: Introduced on 16th May 2012, Knowledge Graph understands facts about people, places and things and how these are connected. It offers detailed, structured information about the topic you want along with a list of links to other relevant sites. This allows the user to gain quick access to additional information and research a topic faster and in more detail than before. For instance, suppose you searched for “famous renaissance painters”. With a carousel at the top of the results page, you can obtain a more complete picture of what you’re curious about. Knowledge graph filter is an attractive option. The filter in the upper right side above the results carousel lets the searcher switch to similar results for other groups of artists.
Knowledge graph was recently updated with informational widgets that are only appearing in desktop searches at present.
- Voice search: Just by clicking on the microphone icon in the search area, Google has made it possible for users to search without typing. Ask your questions out loud and get answers spoken back whether you are out and about or sitting at your desk. With voice search on desktop Chrome browser, you can hear your answer loud and clear. Voice search on desktop and the Google search app use the power of the Knowledge Graph to deliver the exact information you need, exactly when you need it.
- Conversational search: This search option for human/computer interaction from Google where traditional searches mostly analyzed individual keywords, a conversational search looks at the whole string of words, to return human-like responses. For instance you can ask the question – How tall is the Eiffel tower?
The technology in conversational search can analyze all of the words in a conversational phrase or sentence, rather than pick out specific keywords.
- Google Now: This iOS app brings the right information at the right time even before asking for it. Just by touching or swiping the cards on your Google Now home screen, you can get the required information on weather, traffic, sports, flights, currencies and places. Using data from multiple sources, Google Now predicts what information you need in cards.
- Deep Learning: This is one of the most significant moonshot changes. Deep Learning has the ability to enhance the search model by analyzing deeply and finding out the relationships between words and applying it to more words. Google does this by applying some vectors. Deep Learning works well with voice search. For instance, if you ask Google “Who is the U.S Secretary of State?” and then you ask again “How old is he?” Google can reply in keeping with the earlier context.