Most marketing experts have been reiterating that fresh and informative content is the basic foundation for any online marketing campaign. Social media sites are the perfect platform for conducting marketing campaigns as they generate more traffic compared to others. While content reigns supreme, incorporating relevant images or videos in your content can work wonders. Just as pictures in a book make the content more memorable, the visuals you include will work to establish your brand. To promote visuals, choose social media sites that are designed for visuals. You can use social media optimization tactics to bring considerable traffic to your website.