It’s been eight years since Jack Dorsey posted the very first tweet “just setting up my twitter” and introduced Twitter to the world. One of the amazing social networks in this era, Twitter is celebrating its 8th birthday. To commemorate the event, Twitter has started first-tweets.com, a website that allows its users to enter their Twitter username and see their first tweet. They can also pull out first tweets by others from the site. With more than 100 million monthly active users, this social media channel has enticed both desktop and mobile users. Ellen DeGeneres’ star-studded selfie at Oscar became the most retweeted Tweet ever!
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Let’s take a look at some of Twitter’s key accomplishments over the past eight years to see how it became such a favorite with netizens.
Though Twitter’s home page showcases several of its milestones, we discuss eight key events that shaped the progress of the microblogging site:
- Hashtag – This feature debuted a year after the launch of Twitter and has literally developed into an SEO strategy. Many Twitter marketers use hashtags to gain higher visibility in search results when users search for terms related to their business on the Twitter search box. Hashtags can increase visibility and help a lot when it comes to getting new followers.
- Promoted Tweets – The launch of this feature was a significant development for Twitter marketing. ‘Promoted’ Tweets are ordinary Tweets that businesses want to highlight to a wider group of users. Promoted tweets are just like regular tweets that can be retweeted, replied to, favorited and more and can appear in user timelines and search results. What’s special is that they can be purchased by advertisers who want to target their audience. Marketers can either send the promoted tweets to all followers or send highly targeted and relevant promoted tweets to a specific audience only. However, if a promoted tweet does not resonate well and don’t interact with it, the tweet will disappear.
- Promoted Trends – Trends shows current popular phrases being used on Twitter.
The users will probably click the first results they see and when users click the promoted trend, it will take the user to the marketing message displayed by the advertisers through their promoted tweets. This is a very effective feature for marketers to increase their outreach.
- Promoted Accounts – This feature helps in marketing your brand. It will help to reach more followers who are interested in your brand and build a community of brand advocates. More people can engage with and spread your marketing message when the follower base gets increased.
- MMS Facility for Mobile Users – It is estimated that around billion SMS messages are sent and received on Twitter each month. In 2011, Twitter started allowing these users to share photos via SMS, which was quite exciting for mobile users. In 2013, Twitter offered the facility to share and view photos through direct message on mobile phone. This really helped to attract mobile users. The Q4 2013 earnings show that mobile monthly active users have reached 184 million, an increase of 37%. In the fourth quarter of 2013, mobile advertising revenue was above 75% of total advertising revenue.
- Self-Service Advertising – Twitter introduced self-service advertising in 2012. This offering makes it easy for companies to grow their businesses through their promoted tweets and promoted account. Self-service advertising provides small businesses a great opportunity to take their marketing efforts to a new level
- Vine – Twitter launched Vine, a mobile service in January, 2013 to capture and share short looping videos. This feature allows advertisers to easily capture motion and sound and improve their creativity. In October 2013, Twitter introduced the facility to see the previews of Vine videos in the feed update itself without tapping over the links to video which extended the possibilities of video marketing.
- IPO Filing – The announcement of initial public offering (IPO) in 2013 was a remarkable moment for Twitter. It was one of the most closely monitored IPOs in 2013. According to a Sunday Times report, Twitter IPO could be worth $15 billion in 2014.
According to Q4 2013 results, Twitter’s outlook for 2014 includes revenue projected to be in the range of $1,150 million to $1,200 million.