Is Blog Commenting a Good Link Building Strategy?

If you are confused as to whether links from your comments on blogs would enhance or harm your search engine optimization efforts, then it is very important that you listen to what Matt Cutts says in his Webmaster video about link spam on comments. He responds to the following question: “Google’s Webmaster Guidelines discourage forum signature links but what about links from comments? Is link building by commenting against Google Webmaster Guidelines? What if it’s a topically relevant site and the comment is meaningful?” Cutts says that it’s completely fine to leave topically relevant comments and link them to your personal blog – rather than to the Google webmaster help blog or website.

Though he approves building links via blog commenting, Cutts stresses that you should adhere to certain conditions to make sure that your comments do not end up being seen as spam by Google:

  • While representing yourself on a link, use your real name instead of a company name or any other keyword-rich name. This will let people know who they are dealing with. If you use a company name or anchor text you want to rank for, it would seem as if your comment is intended for Internet marketing purposes, which would make it look spammy.
  • Cutts warns that blog commenting should not be your primary link building strategy. If you make it a practice to leave backlinks in blog post comments all over the web, it would alert Google to take action as no real people are linking to you. Google would look upon this practice as a deceptive or manipulative link scheme designed to distort rankings.

To conclude, there is no need to worry if you are just making organic comments on relevant blogs, and are using your real name and not one that is keyword-loaded. Also, if you think that you would need to post comments every single day to build links to your sites, you could end up getting penalized. A professional SEO company can help you with best practices to generate backlinks to your website.

About Rajeev Rajagopal

Rajeev Rajagopal

Rajeev Rajagopal is the Vice President of Managed Outsource Solutions, a leading BPO company in Tulsa, Oklahoma. Prior to joining MOS, he worked as a physical therapist. Having worked in several rehabilitation clinics, Rajeev has learned the importance of good medical records for medical billing and liability issues and the importance of the good back and front office support. He has extensive knowledge in SEO, medical billing and coding, and medical transcription. He has worked with a number of large organizations to effectively manage and provide outsourcing solutions.